We learn about the marketing problem then identify appropriate strategies. Great creative and effective action plans are built on that foundation. It’s not rocket science, but it is brand-building science. Still, most agencies approach marketing from a rear-view perspective, they just spring into creative chaos without a written marketing plan.
Those who’ve worked in big-brand marketing departments know the value of understanding the current position, outlining a roadmap to success, and only THEN assigning advertising tactics. Years of repeated successes have resulted in a process we call Strategic Momentum.