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The Brand called YOU

Posted by: Jack Kerigan 12/15/2011

See below for a few points from our presentation, The Brand Called YOU. Or just Click here to download a PDF of the presentation.

1. What is a Brand?

To “brand” means to distinguish; to impress indelibly. A brand is an identity...
A brand should be memorable.
If you can’t communicate what makes you different, you’ve got a big problem. To stand out in today’s competitive marketplace, your brand needs to be consistent- in person, online, everywhere!
Just as companies brand themselves for consumers, a small business or even an employee needs to brand themselves to show why they offer a superior product versus the competition. Marketers call this “product positioning.” When you have the opportunity to communicate your skills, what will you be remembered for?

2. Creating Brand YOU

Step 1: Know Your Customer-

Candidates who demonstrate knowledge of a company and the specific position being offered, in resumes, cover letters and interviews tend to get noticed. A recent CareerBuilder.com survey found 71 percent of hiring managers pay more attention to resumes and cover letters that are customized to their open positions.
Step 2: Get Your Customer to know YOU-

The second step in making yourself relevant is creating an advertising campaign for your brand. Ask yourself how your product – skills, experience and education – enables you to serve your targeted audience better than the competition and convey that through any advertising, resume, cover letter, etc.
Step 3: Define your brand-

More than a mission statement, but not for public consumption, your COMMUNICATIONS BRIEF answers the 7 most important questions that will define your brand.
Step 4: Apply your brand-

Every place that your prospect encounters your brand affects your image, either positively or negatively. Where does your brand get recognized?