Newest Google MyBusiness Feature, Call Tracking with Call History

August 23, 2021

It’s so important to make your business easy to find! Your Google MyBusiness listing is often the first way that customers find you online. And now, Google MyBusiness has a new feature for you. Google has just launched a new experimental feature called Google Call History. This tool enables you to see all of the calls your business has received and the people you need to call back. This feature is only available for a few select businesses. We’d be more than happy to help your business opt in for the new Google Call History tool.

Ready to get started?

Reach out at [email protected] or contact us online to get the ball rolling. If you like weekly tips and helpful videos to bolster your marketing efforts, subscribe to our YouTube channel.

Your Website is Under Attack & What You Need to Do

November 4, 2019

It’s not uncommon for hackers that represent websites of questionable moral character to try to benefit them by injecting code into websites like yours to display links to their website when your site is crawled by a search engine. Your human visitors can’t see the links, they are placed there for search engines like Google, Bing and Yahoo to see.

You might wonder how this happens? Many websites use a content management system such as WordPress, or plugins such as online forms, maps, analytics, etc. It’s convenient, and cost-effective, for developers to use these pre-existing features but most release upgrades that need to be implemented or outdated versions can leave the door open to hackers.

At KMA, many of our clients benefit from our website maintenance plans where we regularly complete security reviews, update plugins and more. David Mans is our in-house, Backend Software Developer and Cyber Security Analyst with 25 years experience in information technology. To learn more about what we offer give us a call or check out our hosting and maintenance plans.

Does your website load slowly?

June 23, 2017

Did you know that images account for more than 60% of the bytes on average needed to load a web page? More bytes = more loading time, so let’s take a look at a few tricks to help your website load as fast as possible by reducing the size of images uploaded.

For this example, I’m using an image downloaded from Google. It’s 4,776 pixels wide by 3,138 tall and just under 2MB. If I decide to upload that to the home page of my site, you can expect the time to load to increase significantly, especially on a mobile device. So, let’s fix that by using some free online resources and completing the following steps:

  1. Resize the image. Depending on the structure of your website, you probably don’t need an image as big as the one I’ve downloaded. I’m going to resize mine down to 1,920 pixels wide (consult your website designer for the appropriate size to use).
  2. Compress the image. If you’ve read about compression at all, you may have learned about lossy vs. lossless compression. Generally if you’re working with a large jpeg with a lot of colors, you’ll need to use lossy compression. On a scale from 0 (low quality) to 100% (high quality), you start to see actual quality degradation at a compression rate of about 80%. If you’re image has a lot of texture, you can safely reduce much more than that without much difference.

Here’s an example:

My Image at 100% (2,015KB)

dock_uncompressed

My image at 80% compressed (237KB)

dock_1920_compressed

So, compress and resize your images! It took me less than 1 minute to compress the one above so it shouldn’t be too hard to add to your workflow.

Resources:

Just Launched: 98 Real Estate Group Website

January 16, 2017

Zach Childs, a local real estate broker in Mexico Beach, contacted us about his website. He was concerned about a few factors including mobile optimization and SEO. KMA delivered with the area’s best real estate website featuring great design and some of the newest functionality available in the area. Check out the site.

image of real estate group website displayed on multiple devices

98realestategroup.com

Visit the site

How Much Web Traffic Is On Mobile Devices (Really)? [STUDY]

July 13, 2016

How much website traffic is really on mobile devices?

It’s a common question among business people who care about their online presence, especially those who advertise their enterprises on the internet. We all know intuitively that mobile is becoming a bigger and bigger player in Cyberspace, and it behooves savvy business folk to keep up with this trend. Sometimes, however, getting a straight answer to this question can be difficult.

We at Kerigan also wonder about the amount of web traffic that is conducted on mobile devices, because we design loads of websites and we are also a Google Partner, which means we do online marketing for multiple clients every day. Mobile traffic percentages affect how well we do our job.

That’s why the KPCB Internet Trends Report was so welcome. KPCB is a huge firm that has worked with companies like Google, Nest, and Twitter, so they are an authority in the field, and their 2014 “state of the internet” report sheds light on the question of mobile traffic. It’s a long study, but here are the key takeaways:

1. Smartphone sales (and therefore mobile web traffic) are only going to increase

Below is a graph showing quarterly smartphone shipments and their use as a percentage of total mobile phone users. You don’t have to be a statistician to see the trend. Not only are mobile phone shipments (sales) shooting up, but the percentage of smartphones is as well. And what is the signature function that makes a phone “smart”? A web browser, of course. More and more web traffic is mobile, and it’s only going to grow.

2. Tablet sales have surpassed desktop/laptop (big time)

Global tablet sales exceeded those of desktop computers in the last quarter of 2012 and blew past notebook devices in the first part of 2013. The graph below shows the spike. Again, using sales as an indicator of use, it is not a hard sell to say that mobile search is on the move in a huge way.

Also note that the sales of desktops and notebooks plateaued between the last quarter of 2007 and the first half of 2010, and have not recovered. And what happened in that period? The first iPhone was released on June 29, 2007 and the first iPad debuted on April 3, 2010. Sometimes correlation does mean causation.

3. Mobile web traffic is blowing up

This graph tells the tale. As of May 2014, 25% of global web traffic was mobile; 19% in North America. Mobile web traffic in North America grew by 72% between May 2013 and May 2014. Globally, it jumped by 78% over the same period. Bottom line: if you are not getting serious about your business’s mobile presence, you are potentially missing up to 25% of your potential audience. Get going.

How can my business take advantage of growing mobile web traffic?

Here are a few actions you can take to get on board with the mobile trend:

1. Make your website mobile responsive

We web developers have the ability now to build your website so that it automatically recognizes what type of device it is on and adjusts itself accordingly. This is called responsive design, and it is no longer an option for modern business websites. For more info, here is another post dedicated to responsive website design.

2. Hire a knowledgeable digital marketing firm

If you are not already advertising your business online, you should seriously consider it. If you are, you should make sure the agency handling your campaigns is well certified and up on the latest mobile advertising techniques.

Because consumer behavior is different for mobile users, so should your advertising be. I know this is self serving, but you should also know that we at Kerigan Marketing are Google AdWords Certified and an official Google Partner. That matters, because we have to stay up on the latest best practices to keep our status. Just sayin’.

3. Answer the phone!

Once you have a mobile friendly website and are running mobile optimized digital ad campaigns, make sure you are ready for phone calls. This may sound simple, but we have clients who receive calls from their website or Google AdWords campaigns and let it go to voicemail or do not return the calls in a timely manner. A mobile world is all about quick response. When a consumer hits the call button, be there to answer.

Conclusion: Mobile is on the rise and is not looking back. Get your business ready with these tips and reap the benefits.

Thanks for reading.


Kerigan Marketing is a full service web design and marketing services firm in Panama City, Florida. We are Google AdWords Certified and an official Google Partner, and we have delivered sustainable growth to hundreds of clients. To start growing your business online, or to receive your free marketing consultation, just click the button below.

Start growing your business online now!

New website for Coastal Foot and Ankle Clinic

August 20, 2015

Dr. Tamara Marsh of the Coastal Foot and Ankle Clinic, contacted us to upgrade her website. Here’s a before-and-after for a couple of the key pages. Visit the current site here.

Home Page (click for a larger view)

image of the old coastal foot and ankle clinic
Before
image of the new Coastal Foot and Ankle Clinic revised by Kerigan Marketing Associates
After

Our Team Page (lick for a larger view)

image of the old coastal foot and ankle clinic team page
Before
image of the new Coastal Foot and Ankle Clinic team page revised by Kerigan Marketing Associates
After

Google Ranking Change Coming April 21, 2015

March 17, 2015

Starting April 21, 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. This will have a significant impact for websites in Google search results which rely heavily on their Google ranking for exposure.

With smartphone penetration rapidly increasing (75% in December 2014 up from 62% in December 2013), Google is taking an industry-leading step in the promotion of “mobile-friendly” websites by adding the label shown below. Google may also be adding a warning label for websites that are not mobile-friendly, however the specifics are currently being debated among internet companies. Stay tuned as we will post the warning label as soon as it becomes available.

Why does this matter for business owners?

Mobile web traffic is growing and surpassed desktop traffic for the first time in late 2014, according to a recent article from Search Engine Watch.

Research from Google drives home just how important mobile is to local businesses:

“Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.”

What does “mobile-friendly” mean?

According to Google, for a website to be classified as mobile-friendly, it must meet the following criteria:

  • Content resizes to fit the screen so users don’t have to scroll horizontally or zoom
  • Avoids software that is not common on mobile devices, such as Flash
  • Uses text that is easy to read without zooming
  • Links are positioned far enough apart so that the correct one can be easily tapped

Where can you learn more?

If your website is more than 2 years old there’s a good chance it’s not mobile friendly, but if you’re not sure checking is very easy using Google’s Web Developer Mobile Friendly test. Just email your website domain (website address) to [email protected] and we’ll run the free test and return the results to you within 24 hours. There is absolutely no cost or obligation for this service.

You may also want to consider updating your website to a responsive design that automatically detects the user’s device and optimizes the experience whether smartphone, tablet or desktop computer. Kerigan Marketing will be glad to provide you with a free quote to update your existing website into a mobile-friendly, responsive design format, just like we’ve done for dozens of local businesses, in a content management system you or any host can easily update.

Mobile traffic is growing, and Google is trying to ensure it delivers the best user experience possible by calling out mobile-friendly sites in its mobile search results and alerting consumers of mobile issues.

New Whitepaper – The Importance of Domain Ownership

March 4, 2015

In our work, we often see problems arise down the road for businesses that want to make changes to their website. Here’s some important information about how to verify that you, or your organization, is the legal owner of your website’s domain name. Please click on the image below to read our new Whitepaper on The Importance of Domain Ownership.

image of a whitepaper document about the importance of website domain ownership

Do You Really Own Your Website? What does it mean to be a Website Owner?

February 24, 2015

You may not own what you think you do if your domain name is not registered to you.

In most cases—especially with small businesses—setting up proper ownership of your website is an afterthought. In our work, we often see problems arise down the road for businesses that want to make changes to their website. Here’s some important information about how to verify that you, or your organization, is the legal owner of your website’s domain name.

What exactly is a domain name?

A website is made up of two parts—your actual website (the content files of text, images, etc) and your domain name (the location where it’s displayed on the internet). Think of it like your property; the website is your house. The domain name is the lot it sits on, with a unique address to tell an internet browser such as Internet Explorer where to find the location for your website content.

Should you own your domain name?

Say you own your house but you just learned that you don’t actually own the property the house is on. Someone else has the rights to that land but you are the one occupying the space on that land. The person with rights for that land has legal claim to how the land can be used. This is what not owning your domain name is like. If you want to make changes to your website, or even move it to another hosting provider, you won’t be able to if the domain owner is unwilling.

How can you check your domain ownership status?

Checking domain name ownership status is quick, easy and free!

  • Visit the official WHOIS domain owner search engine at whois.icann.org and type in your website domain name.
  • Verify that you or your company is the Registrant Contact
  • That’s it!

The Registrant Contact is the owner of the domain name .It’s not unusual for a website company or host to be listed as the Admin or Tech Contact, where they still have complete access privileges, however it is not necessary that they be the Registrant. And, if they are you may want to ask them to transfer domain registration to you. Any reputable website provider should willingly do that. It should be noted that it’s not unusual for a website company to register one or more of your domain names to their account when setting them up—we do that for our clients—and it’s often done as a convenience during the site building process. But if our clients ask us to transfer the domain to their account, or decide to take their website elsewhere, we gladly do that.

Conclusion

At KMA we believe owning your domain is a pivotal piece in the management and security of your online assets. We recommend looking into the ownership of your domain name to prevent problems down the road. We enjoy helping organizations of all sizes grow to the next level through professional marketing services and are always available to help if you have any questions. To learn more about domain ownership including legal disputes, trademarking and other related issues, download our whitepaper here; The Importance of Domain Name Ownership for Managing Your Brand.

Kerigan Launches Website for Cartilage Regeneration Center

May 2, 2014

At Kerigan Marketing, websites are one of our favorite projects to do. We love the creativity, the functionality, and the results it creates for our clients. But what we value most about creating websites is having the opportunity to work with clients on the cutting edge of new developments in business, education, and in this case, medicine.

Dr. Joseph E. Broyles is a world class orthopedic surgeon in Baton Rouge, LA, who specializes in knee and hip replacement. Because joint replacement is such a difficult procedure for patients, Dr. Broyles was always interested in finding a better way to help people regain mobility in their joints without the need for such involved surgeries.

So, working with other forward thinking doctors, Dr. Broyles has developed and tested what may be the future of joint health, Cartilage Regeneration. Just like the name implies, instead of replacing knee and hip joints, qualified patients can actually regrow the cartilage they have lost, using their own cells!

It has been our pleasure to work with Dr. Broyles and his colleagues before at the Bone & Joint Clinic of Baton Rouge and the Spine Center of Baton Rouge. Kerigan Marketing also built those websites, and we are excited to add the Cartilage Regeneration Center to the list. We value the opportunities to work with such professionals.

We are thrilled to be a part of this project, and are proud to present the Cartilage Regeneration Center website.

If you would like to see some of our other web design work, please browse through our portfolio page. If you would like to speak with us about your next website project, or any other marketing needs, please contact us anytime.

Kerigan Marketing Associates

3706 Hwy 98 Ste. 102
Mexico Beach, Florida 32456

(850) 648-4560

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