Zoom Virtual Backgrounds

April 29, 2020

We’re doing our part to help you look your best on Zoom video calls. We’ve designed these fancy virtual backgrounds to disguise your location or hide your unmade bed. Sorry, we can’t do hair and wardrobe. Click here for easy installation instructions.


Static Images

Click on the image to download.

Zoom leaves background image for Kerigan Marketing Associates
Zoom sea gull background image for Kerigan Marketing Associates

Zoom background image for Kerigan Marketing Associates
Zoom background image for Kerigan Marketing Associates

Zoom background image for ESCC.
Zoom background image for ESCC.
Zoom office background image for Kerigan Marketing Associates

Zoom bridge background image for Kerigan Marketing Associates
Zoom beach rover background image for Panama City Toyota.
Zoom SUV in the trees background image for Panama City Toyota.
Zoom beach SUV background image for Panama City Toyota.
Zoom beach rover background image for Panama City Toyota.
Zoom beach donuts background image for Panama City Toyota.
Zoom logo background image for the Spine Center..
Zoom xray background image for the Spine Center..
Zoom building background image for the Spine Center..
Zoom FSU Promise background image for Florida State University Panama City...
Zoom Holley Center background image for Florida State University Panama City...
Zoom background image for Beachy Beacg Real Estate.

2020 ADDYS Best in Show

April 1, 2020

We believe that now, more than ever, it’s important to take the time to share some good news about the work our clients and staff are doing.

Gold ADDY’s were received for Gulf County Tourism Visitor Guide (Best in Show), The Eye Center of North Florida PanOptix Cataract Lens campaign (Judges Choice Award), and Jackson County Tourism for the TDC website.

2019 Visitor Guide

Gulf County Tourist Development Council

PanOptix Cataract Lens Campaign

The Eye Center of North Florida

Jackson County Florida Tourism website on multiple media devices

Destination Website

Jackson County Tourist Development Council
visit website

Silver ADDY’s were earned in two categories for Enterprise State Community College including their “Mechatronics” program Google Display ads and vehicle graphics for the Commercial Driver’s License program. Gulf Coast State College Foundation website received a Silver ADDY, and design for lobby window graphics at The Eye Center was awarded a Silver ADDY.

“Mechatronics” Google Display Campaign

Enterprise State Community College

Commercial Driver’s License Vehicle Wrap

Enterprise State Community College

Foundation Website

Gulf Coast State College Foundation
visit website

Lobby Window Graphics

The Eye Center of North Florida

KMA Business Continuity Plan for COVID-19

March 23, 2020

Our office is open and business hours have not changed, but we want to update you on upcoming steps during the COVID-19 Pandemic.

We want to let our clients and friends know that we are closely monitoring the COVID-19 spread. At this time, we are still working inside our Florida office with normal business hours.

However, in the coming days or weeks, our team members may be transitioning to a remote work status and we want to share our Business Continuity Plan with you. We have successfully operated remotely, in the past, for months in the aftermath of 2018 Hurricane Michael. We plan to provide the same uninterrupted service to our clients including:

WEBSITE & EMAIL HOSTING

We maintain over 100 client websites all safely hosted on cloud-based virtual private servers. All websites are backed up in case of any emergencies.

ADVERTISING FILES

All client advertising materials such as video files, radio spots, graphics and website files are backed up to our secure cloud storage.

SERVICE AVAILABILITY

Should we move to a remote work status we will send a follow up advisory. All KMA team members have the resources in place to work remotely, and already do so from time to time.

COMMUNICATIONS

Our phone system is internet based and team member contact phone numbers and email addresses will not change. In the event that email is unavailable, we will use our company Facebook page, at https://www.facebook.com/keriganmarketing/, for updates and important communications.

HOURS OF OPERATION* (unchanged)

Mon-Thurs: 8a – 6p
Friday: 8a – 5p
Sat-Sun: closed
*all times Eastern


Helpful Resources for Businesses & Employers

The CDC website is maintaining a page with recommended strategies for employers to use now: https://www.cdc.gov/coronavirus/

Take Advantage of the Power of Search + Social Marketing

July 10, 2019

No longer can you rely on traditional media to reach buyers. In 2019, US consumers will spend more time on their mobile phones than watching TV.

The 21st century has brought us some incredibly powerful tools for effective marketing—but only if we know how to use them. At KMA, we use Digital Media to bring big results for our clients. But, through our experience we’ve realized that many don’t understand how Search + Social Marketing work together in the marketing plan.

We’ve created a helpful guide with tips, tricks and strategies to help you effectively combine these two digital giants for maximum results.

Download our free white paper on combining Search + Social.

KMA Leads 2019 ADDY Awards

April 12, 2019

Kerigan Marketing Associates was awarded 7 Gold and 4 Silver ADDY awards in the annual competition of the American Advertising Federation held Friday, April 5, 2019 in Panama City, Florida. KMA placed 12 entries in this year’s competition and received 11 ADDY Awards, leading all other firms.

Gold ADDY’s were presented for Pineapple Willy’s restaurant website and digital marketing campaign. The Wicked Wheel received gold for its “Refreshingly Different” campaign. Work for Enterprise State Community College was awarded Gold including :30-second TV and student recruitment brochure. Historic Port Theatre logo and Shallow Reed sales brochure also received gold.

I Love This Beach Digital Campaign for Pineapple Willy's ADDY award submission.

“I Love This Beach” Digital Campaign

Pineapple Willy’s
Gold

Pineapple Willy's Website ADDY award submission

Pineapple Willy’s Website

pwillys.com
Gold

Refreshingly Different Digital Campaign for The Wicked Wheel ADDY award submission.

“Refreshingly Different” Digital Campaign

The Wicked Wheel
Gold

30-second TV commercial for Enterprise State Community College

:30-second TV commercial

Enterprise State Community College
Gold

ESCC Cyber Monday Flash Sale ADDY award submission.

Student Recruitment Brochure

Enterprise State Community College
Gold

Logo Design for Historic Port Theatre ADDY award submission.

Logo Design

Historic Port Theatre
Gold

United Methodist Foundation Website

Sales Brochure

Shallow Reed
Gold

Silver ADDY’s were earned for “The Way I Remember It” book design and The Wicked Wheel website. Two different integrated advertising campaigns received silver including The Eye Center of North Florida and Complete, Inc. of Pensacola.

Resources for Emotional Health

“The Way I Remember It” book design

H. Higdon Swatts
Silver

Website Design for The Wicked Wheel

The Wicked Wheel Website

thewickedwheel.com
Silver

Optical Specials Digital Campaign for The Eye Center of North Florida

Optical Specials Digital Campaign

The Eye Center of North Florida
Silver

Optical Specials Digital Campaign for The Eye Center of North Florida ADDY award submission.

Aerial Survey Integrated Campaign

Complete, Inc.
Silver

“This year wasn’t easy, especially when a Category 4 hurricane wipes out your office,” said Dana Kerigan, “In fact, there weren’t enough local entrants, so our work was sent to Tampa to be judged. Excellence across many different disciplines is what makes me so proud of our team. The judges recognized our work in logo design, print production, websites, digital marketing, video production and integrated advertising campaigns. We focus on building the whole brand for our clients and that’s what makes KMA different.”

Is Your Website ADA Compliant and Does It Need to Be?

January 23, 2019

This article was originally published on Jan. 23, 2019 and was updated on Dec. 15, 2020. The updated post can be viewed at: https://keriganmarketing.com/why-ada-compliance-is-important-for-websites-and-the-new-wcag-2-2-requirements-taking-affect-in-2021/.

In 1994, the Americans With Disabilities Act (ADA) was signed into law, prohibiting discrimination in “any place of public accommodation.” People with physical handicaps filed lawsuits against restaurants and other structures forcing them to install ramps and make related accommodations.

Now, 25 years later, a new trend has emerged where businesses are being sued under the ADA based on claims that their websites are places of public accommodation and are not fully accessible to people with various impairments. Often, these lawsuits center on the fact that, although a visually impaired person can use a “screen-reader” to convert text on a website to audio, if there is no subtitle to a picture or image, such a user would have no way of knowing that a picture or image exists, let alone what it might be.

My personal breakthrough on this one came about a year ago while serving on the City of Mexico Beach Planning and Zoning Board. One of the five board members I serve with has physical disabilities. We review the cases of business owners and homeowners alike seeking variances for their properties. One night, a store owner was making his case why he was not legally obligated to add a wheel chair ramp to the sidewalk being poured in front of his new shop, because there was one within the required distance, about 50 feet away or so. We listened as the councilman explained what it’s like to get his wheelchair in and out of his car, and how he needed the extra width afforded with a handicap parking space. He said he’d be a customer but if he had to do all that, then wheel 50 feet down the other way through the parking lot to access the ramp then wheel back up the sidewalk, he probably wouldn’t do it. The shop owner decided that, even though it wasn’t a legal requirement, it was the right thing to do and said he’d spend the extra $450 for the ramp. It was a good feeling to see people working together and compassionate towards the limitations that some others have.

At Kerigan Marketing, we began noticing how important this issue had become during the summer of 2018 when multiple Clerks of Courts across Florida were being sued for ADA non-compliance on their websites. There continue to be lawsuits filed all over the state of Florida.

Just last year, Winn-Dixie Supermarkets lost a trial based on claims that its website discriminated against visually impaired individuals…

We’re Working Hard At KMA, Here’s How You Can Help.

November 12, 2018

Hurricane Michael’s impact has tested us in ways we could never imagine, but it’s also bringing out the very best of who we are and what we can accomplish together. We are grateful for the outreach from our clients asking how they can help. Inside our November newsletter is a glimpse into some of the work our talented team has completed since the storm as well as a profile of some of the services we have available.

The greatest way you can help is through your work, so please let us know what we can do for you!

Meet Our Media Expert

Dana Kerigan
FSU, Certified Purchasing Manager (C.P.M.) 

Dana Kerigan, Google Partner
Dana Kerigan is a skilled negotiator that has saved companies over $25 million throughout her 20-year career. Clients save time and get the support of an expert when they have Dana negotiate their media contracts for radio and TV buys. She is also a Google Certified Partner and Facebook marketing specialist. If you are looking for a partner that will drive website traffic or help you acquire new customers fast with specialized Search or Pay Per Click campaigns, contact Dana for a free proposal, or to connect to discuss ideas.

Moving Forward Together

It will take time for many of us to return to normal, but the momentum we’re creating together is a powerful force. Our rebuilding started immediately with projects like these we’ve completed since the storm: 

Calhoun County Website

Calhoun County Website

calhouncountygov.com

Gulf County Clerk of Court Website

Gulf County Clerk of Court

gulfclerk.com

Epidural Steroid Injection explained by Dr. Matthew Neumann

The Spine Center of Baton Rouge

ESCC Brochure

Student Recruitment Brochure

Enterprise State Community College

Now Hiring Digital Campaign for Macy's

Now Hiring Digital Campaign

Macy’s Jobs

Want to Help in the Recovery?

Your Work Is Our Biggest Blessing.
The best way you can help the families of KMA is with your work. We’re ready so bring it on! Start a project or get in touch below.

KMA Ranks #30 in Fastest Growing Companies

March 15, 2018

TALLAHASSEE, Fla. – Kerigan Marketing Associates was named to Florida State University’s inaugural Seminole 100 during a ceremony on Saturday, March 3, 2018 at FSU’s University Center Club in Doak Campbell Stadium.

image of Jack and Dana Kerigan at the Seminole 100 ceremony

Presented by FSU, the Jim Moran Institute for Global Entrepreneurship, the FSU Alumni Association and Inc. Magazine, the Seminole 100 recognized the 100 fastest-growing businesses owned by FSU alumni. Inc. Magazine, using the criteria they developed for their annual Inc. 5000 list, calculated each company’s compounded annual growth rate (CAGR) over the past three years to generate the ranking.

Kerigan Marketing Associates was ranked 30th with a compound annual growth rate (CAGR) of 145.83%.

Kerigan Marketing Associates is a full-service advertising agency headquartered in Mexico Beach, FL providing traditional and digital marketing to a diverse range of clients representing public, private and non-profit organizations, both nationwide and overseas. Jack Kerigan founded the company in 2001 and received a B.S. in Marketing from FSU, in 1990.

“I am honored that KMA was selected among innovative companies across the country, and the only one from Northwest Florida. Our growth is only possible because of the amazing work our designers and website developers are doing. And, we are especially thankful to all of our clients, large and small, that have place their trust in us to help them grow,” said Jack Kerigan.

“The Seminole 100 is an important initiative that recognizes entrepreneurial excellence,” said Randy Blass, Executive Director of the Jim Moran Institute for Global Entrepreneurship. “It is open to any and all companies founded or run by FSU alumni, and recognizes those who are achieving growth, innovating, and making a difference in their communities.”

To qualify for the Seminole 100, companies must have been in business for at least three years and generated revenue by March 3, 2013. Additionally, the business must be privately held, for profit, based in the U.S. and be owned or majority managed by an FSU alum.

View the full list of Seminole 100 honorees at seminole100.com

Google Guru’s

November 21, 2017

Last week, Jack placed 3rd among a field of 53 at the Google AdWords Conference in Orlando and received a new Google Chromecast. And, Dana earned the Google bike for her specialty certifications including Google Analytics IQ, Search Advertising, Mobile and Video Ads.

Image of the various Google products we are a guru for...

If you’ve been thinking about starting a Google AdWords campaign now is a great time. KMA is a Google Certified Partner, and through December 31, 2017, Google will provide a match for our new client campaigns.

Receive $250 in Free Google AdWords Advertising when you spend $750*

New client Search Advertising campaigns only
Limited to 20 new clients total
Expires December 31, 2017

Confused About SEO and SEM?

September 19, 2017

It would be easy to assume that search engine optimization (SEO) and search engine marketing (SEM) are the same thing, but they are different services.

Most small businesses owners and marketers know a little something about SEO (search engine optimization) and the different tactics to help your website rank well in organic search engine results. Another important tactic for any business wishing to promote its website is SEM (search engine marketing), which includes things such as search engine optimization, paid listings and other search engine related services.

While the two phrases are similar and sometimes used interchangeably, SEO and SEM are very different services. KMA specializes in both.

Search Engine Marketing or SEM allows us to advertise to a city, a zip code, or globally, while targeting your ads directly to the customers that you are looking for. As a Google Certified Partner, we keep pace with trends from the growth in animated banner ads and video among Millennials, to Google Quality Scores which aid your cost-per-click. The Google Display Network now spans over 2 million websites and apps reaching over 90% of people on the internet.  Our digital strategies capture prospect’s attention earlier in the buying cycle and, combined with our intensive campaign management, consistently deliver conversion rates far exceeding national averages.

Search Engine Optimization or SEO focuses on increasing your website’s visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines. There are many aspects to SEO, from the keywords on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand, or even insuring that your digital profile is correct. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

It’s easy to get confused about SEO vs SEM and and we’re here to help. Whether you currently use Google AdWords or intend to start a new campaign, we’ll be happy to discuss your specific needs to see if there’s a fit.

If you’d like a copy of our Search Marketing Pricing Plans, or would just like to talk more about our search services, contact Dana Kerigan or let us know you’d like to Start a Project.

Kerigan Marketing Associates Selected to Seminole 100

September 15, 2017

Kerigan Marketing Associates, Inc. was named to Florida State University’s inaugural Seminole 100 and will be formally recognized at a ceremony on Saturday, March 3, 2018 at FSU’s University Center Club.

Presented by Florida State University, the Jim Moran Institute for Global Entrepreneurship, the FSU Alumni Association and Inc. magazine, the Seminole 100 recognizes the 100 fastest-growing businesses owned by FSU alumni. Inc. magazine, using the criteria they developed for their annual Inc. 5000 list, calculated each company’s compounded annual growth rate (CAGR) over the past three years to generate the ranking.

Kerigan Marketing will learn their official ranking during the awards ceremony in March.

KMA is a full-service brand marketing agency providing logo development, graphic design, website development, video and digital search marketing. Clients include Tyndall Federal Credit Union, Florida State University Panama City, Enterprise State Community College, and The Eye Center of North Florida. Recently the firm received a Silver ADDY in the Florida-Caribbean region of the American Advertising Federation 2017 Awards where their “Like You video for Life Management Center mental health won among competitors including Publix, McDonald’s and SeaWorld.

Jack Kerigan founded the company, in 2001, after 15 years in corporate brand marketing with RJR Nabisco and Community Coffee. He earned a B.S. in Marketing from FSU School of Business, in 1990, and later an MBA. Co-owner, Dana Kerigan, received a B.S. from FSU School of Business, in 2001, and is a Certified Purchasing Manager (C.P.M.). The staff of eight also includes Digital Marketing Manager, Paula Pickett, a 1992 FSU graduate, and Dylan Johnston, a graphic design intern and FSU computer science student.

“We are very honored to be recognized for this award,” said Jack Kerigan. “Our company growth is simply a result of the trust our clients have placed in us to grow their business.”

“The Seminole 100 is an important initiative that recognizes entrepreneurial excellence,” said Randy Blass, Executive Director of the Jim Moran Institute for Global Entrepreneurship. “It is open to all companies owned by FSU alumni who meet eligibility criteria, and recognizes those who are achieving growth, innovating, and making a difference in their communities.”

To qualify for the Seminole 100, companies must have generated revenue by March 3, 2013, and shown significant growth by 2016. Additionally, the business must be privately held, for profit, based in the U.S. and be owned by an FSU alum.

For more information about Seminole 100, visit www.seminole100.fsu.edu.

Kerigan Marketing Associates, Inc is a digital innovation design firm that applies big-brand experience and a passion for client success through a team of top talent to deliver superior value. We are a Google Certified Partner and our mission is helping businesses grow to the next level. To learn more about becoming a client or joining our team, contact us.

Happy Easter!

April 12, 2017

It’s a very special time of year at KMA, and our office will be closed for business Friday, April 14, as we celebrate Good Friday.

Easter means more to us than just eggs and candy. It’s about the renewal of life. It is during this week that Jesus was welcomed into Jerusalem heralded as Hosanna. But by Day Two there was turnover in the temple.

Last Sunday, I heard a story from our pastor about perspective when we feel our lives are being turned upside down.

At night on an empty beach, a woman watched as a huge Loggerhead turtle heaved herself up into the dunes to dig her nest and lay her eggs into it. Afraid of disturbing her, she left before the turtle was finished. What she found the next morning was seismic to say the least.

The woman returned to see if she could find the spot where her eggs lay hidden in the sand to mark the site as volunteers often do. But what she found were tracks leading in the wrong direction! Instead of heading back out to sea, the Loggerhead had wandered deeper into the dunes, already hot and dry in the morning sun.

There she found her: Exhausted, all but baked, her flippers caked with dried sand. The woman poured a little water onto her but she was far too heavy to budge. She ran to get a park ranger who returned with a Jeep. The ranger had the woman help flip the turtle onto her back. He then put a strap around the turtle and used the Jeep to begin dragging her, upside down. The woman watched horrified as the turtle’s mouth filled with sand and her head bent back as the Jeep made its way to the shore.

At the water’s edge, he unhooked her and turned her right side up. As the waves broke over her, she lifted her head slightly, moving her back legs. Other waves brought her further back to life until one of them made her light enough to find a foothold and push off, back into the sea.

Watching her swim slowly away and remembering her nightmare ride through the dunes, I reflected that it is sometimes hard to tell whether you are being killed or saved by the hands that turn your life upside down.”

A story by Barbara Brown Taylor in The Other Side Magazine, March & April 2000

We hope you and yours experience the hope of new beginnings and feel the love of family during this joyful Easter holiday.

Kerigan Marketing Associates

3706 Hwy 98 Ste. 102
Mexico Beach, Florida 32456

(850) 648-4560

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