Negative Reviews: Why You Should Respond

September 12, 2022

Today, the first impression most consumers see for your business is online. And, even when a review isn’t flattering, there’s a big reason you should respond. Google takes reviews into account when they rank you among competitors in the Google Map pack at the top of their search page.

Approximately 97% of consumers start their search online, but where do they end? Will it be on your website or your competitor’s? Google reviews are crucial for getting found and chosen by your customers. As a business person, you are probably no stranger to the occasional (hopefully) negative review. Until recently, people that interacted with your business might talk to their friends and family about their experience. However, it is now much easier to share that experience online with a much farther-reaching audience. And a recent survey reported that over 84% of people trust online reviews more than a personal recommendation from a friend or family member. The perceived lousy experience one customer had now has the potential to reach thousands more online. 

Why Negative Reviews Happen

Unfortunately, negative reviews can happen regardless of your product or service quality, or even how many happily satisfied customers you have. 

A study of over 2,000 American consumers showed that:

  • Over 50% of respondents said they were likely to complain publicly if customer service did a poor job resolving their product or service issue.
  • 88% of consumers have avoided a company because of a bad review on social media.
  • Almost 1 in 8 complainers do so hoping to hurt a company’s reputation.

Should You Respond to Negative Reviews?

YES, even though a negative review may not seem like a big deal, especially if you have a lot of other positive reviews, you should ALWAYS respond and address the situation. Responding lets people know you care about the business.

KMA is a Google-Certified Partner with a specialty in reputation management. We work with clients to help them best deal with negative reviews. Use the tips below to improve your online image:  

1. Acknowledge the Issue: 

In most cases, it is essential to acknowledge the issue even if you do not think the Reviewer is right. Perhaps you can begin your response by simply saying. . . 

“Thank you for providing your feedback and making us aware of this issue.”

You always want to thank them for bringing the situation to your attention. Whether they do not understand your process or are just having an off day, as the business owner, you want to be seen as taking the first step to finding a solution.

2. Apologize:

Again, even if you feel that the Reviewer is wrong, you should always take the high road by issuing an apology. An apology not only appeases the Reviewer but also shows others that you care about providing high-quality service to all your patrons. Here’s an example of how your response continues: 

“We are very sorry that our service did not meet your expectations. It is extremely important to us to set a high standard for ourselves, and we are truly sorry to hear that standard was not met in your experience with our business. Our customer’s satisfaction is our number one priority.”

This apology is sincere and to the point, demonstrating that your business sets a high standard and intends to deliver.

3. Provide an Explanation, if Necessary:

Sometimes, an apology is more than enough to address a situation. There may also be instances where you’ll need to provide more information to clear up a misunderstanding. There are three things to remember when providing an explanation:

  • Don’t make excuses – take responsibility. Be clear about why the misunderstanding occurred.
  • Issue an apology, even if the other party was in the wrong.
  • Offer advice on how to re-engage with your business.

4. Compensate the Reviewer Appropriately:

As a consumer, there’s nothing worse than having a negative experience with a company and having them brush it off like it was no big deal. In their eyes, the fault either has cost them time or money. Offer a discount on their next purchase or be willing to go above and beyond to help the customer find the care suitable for their needs. An apology goes far, but if you’re willing and able to go that extra step, it could mean the difference for future customers seeing how you treat others.

5. Invite the Reviewer to Discuss the Matter Offline:

Offer to resolve the problem offline. In-person or on the phone, you’ll be able to hear their concerns and allow both parties to reach a resolution. Here’s how you can extend that invitation following your initial apology:

“Please contact me personally via email or phone and I would be happy to discuss the issue at your earliest convenience.”

Make sure to provide your name, title, and direct contact information. We do not recommend asking the person to remove the review, as this could worsen the situation. Simply ensure the client feels that their complaint was heard.

If the Reviewer replies to you negatively, simply repeat #5 above, and then no further engagement is needed. NEVER get into an argument online.

SUMMARY:

Even though it may be difficult, responding to a negative review is part of maintaining your integrity as a business. Keeping an even tone with your customers in your interactions online and offline will only help you in the long run.

In a perfect world, every online review your business receives would be positive. Unfortunately, this isn’t realistic. Although it can seem unfair, it’s important to acknowledge negative reviews and prepare for them.

If you ignore negative reviews altogether, customers are unlikely to return. Furthermore, the customer may continue to share their negative feelings about the experience with others offline, which causes even further damage to your business’s reputation in the community.

If you want to be proactive and keep negative feedback offline with a simple solution, get in touch with us to learn more.

Bioidentical Hormones Explained: Dr. Myra Reed

August 11, 2022

Hormones are chemical messengers in our body that communicate between our brain and organs, such as from our brain to our sexual organs, even to our muscles, bones, skin, even to our vitality. In our new video for Dr. Myra Reed, Functional Medicine Physician, she explains signs of hormonal imbalance and how hormone therapy uses bioidentical hormones similar to those found in our body.

For women some of the signs of hormonal imbalance can include fatigue, brain fog, weight gain, night sweats, hot flashes or flushing, low sex drive, trouble sleeping, irritability, anxiety, mood swings, low mood, muscles loss, discomfort during intercourse and osteopenia/osteoporosis (bone loss). Men may experience low sex drive, fatigue, weight gain, loss of muscle mass, increased body fat, mood changes, irritability, brain fog, decreased bone mass, man boobs and increased waist size.

What are today’s Bioidentical Hormones and are they safe? Today’s hormones are made safer by being structured like our own exact natural chemical structure . That’s why they are called Bio-Identical. 

In the past, synthetic hormones were used that were not like our own or not “natural.” There was a study over 20 years ago evaluating these unnatural hormones called the Women’s Health Initiative (WHI) that showed increased cardiovascular risk and breast cancer. The lead investigator of the study then came back a few years later stating that there were lots of variables in the study like person’s age at start of treatment and what was used.  

Now, women treated with hormones have been shown to have a decreased risk of colorectal cancer, fractures and diabetes. Oral natural progesterone reduces breast cancer risk, helps reduce anxiety and improves sleep. The best news was that if women started hormones in their 50’s or at menopause, they had reduced risk of mortality (death). We also know, from research done by Dr Dale Bredesen, that hormone replacement actually helps prevent or decrease dementia.  

How are bioidentical hormones applied or administered? There are many options including topical vaginal, even oral progesterone, but my favorite is pellet therapy. Pellets are convenient in that they bypass the liver, are easy to insert by doctor, and only have to be given every 3-4 months for women and 5-6 months for men. There are no daily creams to apply, and you get better levels of steady hormone delivery. 

For hormone pellet insertion, we simply numb a small area on the hip and make a tiny incision where we insert the pellet—a little smaller than a tic tac. It doesn’t require any stitches, only a small patch which you remove after 5 days. 

Bioidentical hormone therapy is a safe and effective way of dealing with a hormone imbalance for both men and women. Learn more about Dr. Myra Reed or request an appointment at https://drmyrareed.com/.

Above-Normal 2022 Hurricane Season Released by NOAA: Free download to prepare your business

July 7, 2022

This article was initially published on Jun. 17, 2021, and was updated on July 6, 2022.  The original post can be viewed at: https://keriganmarketing.com/preparing-your-business-for-hurricane-season-2021/

What can we expect this hurricane season?

According to a forecast by the National Oceanic and Atmospheric Administration (NOAA), the 2022 season is predicted to be above-normal, with a range of 14 to 21 named storms, of which 6 – 10 could become hurricanes, including 3 to 6 major hurricanes.

Business Continuity Plan: Free Download

Businesses should consider these key factors:

  1. Safeguard your staff and structure thru a preparedness plan.
  2. Protect and preserve your data both physical and digital.
  3. Formulate a plan for business continuity for operations after a storm. A good plan may include arrangements to relocate to a previously identified site, recover information, and a method for working effectively with a more modest staff of critical individuals.

“Early preparation and understanding your risk is key to being hurricane resilient and climate-ready,” said Secretary of Commerce Gina M. Raimondo. “Throughout the hurricane season, NOAA experts will work around the clock to provide early and accurate forecasts and warnings that communities in the path of storms can depend on to stay informed.” 

NOAA.com

Hurricane Season Started June 1st So Get Ready Now!

Hurricane season is already underway but there’s still time if you haven’t completed a Business Continuity Plan. As a gulf coast business with clients from Florida to Louisiana, we know firsthand how devastating a major storm can be. In 2018, Hurricane Michael destroyed many of our employees’ homes and sent 6 feet of water into our office. Having a robust business continuity plan was key to our fast recovery from the storm. Our team could resume operations while fully remote, ensuring all our clients’ marketing efforts were accounted for. This plan worked well for us and we are sharing it for others to use.

Business Continuity Plan: Free Download

In the wake of a storm, our usual forms of communication are often severed: phone lines are down, power is out, and even the roadways to your business could be impassible. How will you communicate with your customers when they need you? Social media is great for relaying messages quickly to your entire customer base, but if you don’t have an online audience, they likely won’t know to reach you there. It’s essential to have an established digital presence, so customers know you’re accessible online.

Panama City, FL

Zero Website Downtime

At KMA, our Business Continuity Plan allowed us to continue to serve our clients while balancing repairs to our homes and office. Our team felt confident and prepared because of the careful steps we took in advance of the storm. We were proud that our clients and over 100 websites we host experienced zero downtime because our Virtual Private Servers (VPS) are located safely in the cloud with backup servers in secure, inland locations.

The Importance of Private Servers & Hosting

You might think your website lives in an invisible network, where it’s protected from physical damage, but this is not the case. Websites live inside a computer, but not the one on your office desk. Our clients’ sites are hosted at data centers nationwide out of the path of coastal storms. Our web team always has a direct eye on our sites and our in-office monitor alerts us to any issue in real-time. Bryan Baird, our Senior Web Developer, even receives alerts to his Apple watch 24/7, so your website is continuously being monitored.

KMA Live Website Monitoring Center in Bryan’s office

Developing Your Business Continuity Plan

Your business is interconnected with so many aspects of your local community. Think about how many people rely on your goods and services every day. When you can continue operations after a disaster, you also improve your community’s ability to recover. Having a Business Continuity Plan is key to increasing the safety of your employees and customers but also helps you to remain in business after tropical storms and hurricanes.

Preparing your business for a crisis begins well before boarding up windows and filling sandbags. Many vulnerable aspects of your business may not even cross your mind until it’s too late. Download our plan now and make it your own to protect your business.

Business Continuity Plan: Free Download

Our team is here to help! Contact us here or reach out at [email protected].

Use Reviews to Beat Your Competition

June 9, 2022

By now, most of us are likely convinced that consumers start their searches start online—but do you know where do they end? Current Google data states that approximately 97% of consumers use online search to find a local business or service. So, if you want your business to be ranked above the competition that means you have to top the Google Map Pack. And that starts with Google reviews.

So what are Google reviews and why do they matter so much?

Google reviews are user-generated comments that customers can post about your businesses on Google. Each review consists of a rating from 1 to 5 stars that result in your business’s average Google star rating.

What are the benefits of Google reviews?

Today, Google reviews impact customer choice more than ever. Reviews influence 88% of consumers in discovering a local business. And having more online reviews means your website will rank higher in search. Google evaluates 4 factors when it comes to reviews: recency, frequency, quality and quantity. Moz estimates that a significant factor in Google’s algorithm is driven by review signals. Increasing your number of reviews is one of the quickest ways to start ranking higher in search results.

How can you increase reviews for your business?

If it’s difficult to leave a review for your business, most people aren’t going to do it. Only the extremely happy or the irate customers will make the effort to let the Internet know what they think. But what about all the everyday customers who use your services all the time?

Covid has taught everyone to use QR Codes. Strategically placing small cards or signs with your custom QR code in waiting rooms, restaurant tables, and checkout lines makes it easy for customers to give their feedback. Read our case study here.

It’s also easy to request a Google Review online. Google gives you a custom web address that sends your customers right to your review box. Include this link in an email, social media post or even text it to your customers. You can find it in the home page of your Google My Business account. Need help finding it?

If you’re ready to increase your reviews but don’t have the time to do it yourself, we have a trained team that can help. Reach out at [email protected] or contact us here.

How Better Branding Improves Customer Service

March 7, 2022

The recent pandemic confirmed the importance of local government services remaining easily accessible online during a crisis. We partnered with Clay County Clerk of Court to create an updated website to provide around-the-clock access to court services.

See the New Clay County Clerk Website

Features included ADA Compliance, home page announcements, DIY options, video and more. Customers now have the option of in-person or on-line access, saving valuable staff time.

Clay County Clerk Website
clayclerk.com

I just wanted to say thank you for such a wonderful website. Throughout this process everyone has been the consummate professional. You knew the right questions to ask, probed for details and really listened to our concerns about our previous site. You made the process very easy and have remained patient with our various requests. We are very proud of our new website and have received many compliments thus far, I am beyond thrilled with the end result.

Tracie McRae, Chief Operations Officer

Other Government Website Design

FL Courts E-Filing Authority
myflcourtaccess.com
Bay County Clerk of Court
baycoclerk.com
Gulf County Clerk of Court
gulfclerk.com

Better Branding is Good for Business

Is Your Logo Sending the Right Message?

Your logo may be more important than you know. A dated image can signal that your organization is out of touch. A refreshed identity can convey to customers that you are progressive and up-to-date. What’s more, a professionally designed logo can create confidence among your staff when worn proudly on embroidered teamwear or print more effectively on business cards, brochures and more.

We’ve recently designed new logos for many Clerks of Court and public services providing them with a unique identity to represent the great work they do. Let us know if we can help your team with a new logo package that works where you need it most.

Full Detail Logo

Small format Mobile Phone Version

What Is SEO? The 2022 Guide to Search Engine Optimization

January 5, 2022

SEO stands for “search engine optimization.” In layman’s terms, it means the process of improving your website’s ranking, by Google, Bing, and other search engines, when people search for products or services related to your business.

How does SEO work?

When you enter words and phrases to find what you are looking for, search engines such as Google use bots to crawl websites identifying for the best possible solutions to meet your needs, then they provide a ranking of website options where you can click. Algorithms come into play taking in many ranking factors such as page loading speed (Google says your website should load in under 3 seconds), how well your website responds to smartphones, quality of the content on your page, and many others.

Why is SEO important for you?

As marketing has become more digital (are you looking at magazine ads right now, or do you have your smartphone within arm’s reach?) thousands of people near you are currently conducting searches for real estate, restaurants, college scholarships, doctors and more. If you want your website to rank higher for specific keywords, there are steps you can take.

How can I improve SEO?

Having a commitment to SEO is a great start. You can improve your website’s ranking but there are steps you need to take. Two (2) main categories to understand are On-Page SEO and Off-Page SEO. On-Page has to do with what’s on YOUR website, such as page loading speed, relevance of content, videos, etc. Off-Page SEO takes place outside your website and includes websites that link to you as a source of more information. Google uses the acronym E-A-T ― Expertise, Authoritative and Trustworthy.

Local SEO can be extremely helpful as it allows you to put information about your website online, such as through an accurate YouTube channel linking to your website or consistent business hours displayed on your company’s Facebook and Google Business pages.

Over the past couple of years many businesses have recognized that their website has become a critical success factor to their business. SEO, along with paid digital advertising, can combine to generate increased traffic from relevant leads that buy your product.

If you’d like to learn more about SEO services we can provide for your website, contact [email protected].


Or, visit the source articles our story is adapted from below:

Why Website Accessibility Requires Ongoing Support and Maintenance

November 8, 2021

Accessibility guidelines are evolving, and your website needs to adapt to stay compliant. The next release of the Web Content Accessibility Guidelines (WCAG) is slated to become official next year. But don’t wait to start migrating to the new standards, because there are 10 new rules that your website has to meet.

What is website accessibility?

If you’re not up to speed on website accessibility, the term can be defined as a measurement that shows how easily your website can be used by people with disabilities. This includes any permanent or temporary impairment that makes life more difficult such as blindness or low vision (like color-blindness), deafness or hearing loss, limited movement or dexterity (like a broken hand or arm), and learning or cognitive impairment. Check out this video for some real-world examples:

I thought my website was already accessible. Do I need updates?

Maintaining accessibility is crucial. With every uploaded file, published blog post, or change in standards, website maintenance is needed in order to keep the website accessible. At KMA, we offer ADA Maintenance Plans for a structured approach to keeping your website accessible. These plans dedicate a monthly maintenance budget to only accessibility improvements.

Changes in Accessibility Standards

To maintain accessibility, we follow W3C’s WCAG 2.1 Guidelines that were published in June 2018. WCAG 2.2 was on schedule to be published earlier this year but was delayed. So, while the new standards are currently in draft, we highly recommend that you start working towards this new version because it includes 10 new success criteria, and is on schedule to be published next year. These new features include:

Changes in Website Content

All of the websites we build for our clients include a Content Management System. In most cases, WordPress is used to allow clients to add their own content to pages. While this is a great feature for clients and keeping websites up-to-date, it can become a liability for sites that are required to maintain a certain level of accessibility. However, client-controlled website updates can be monitored and patched fairly quickly under a dedicated ADA Maintenance Plan.

Uploaded PDF Documents

PDF stands for “portable document format,” and is a type of file that can be opened in any internet browser being used today. So, accessibility standards that apply to website pages, also apply to PDF documents. PDF files were created by Adobe in the early 1990s to help incompatible computers view a document the way it was intended to look. Many changes have been made by software publishers so PDFs can be more naturally accessible, but simply saving an MS Word file as a PDF still does not make it meet all specifications required by the WCAG. In most cases, we make changes to the PDFs clients upload and replace the file on the website where needed. Clients that publish PDFs frequently, may take advantage of an Accessibility Training Session where we set up a live video training explaining how to use Adobe Acrobat to address accessibility issues prior to uploading them to their website.

Have more questions about website accessibility?

At KMA, we’ve helped many clients ranging from real estate agencies to Clerks of Court, non-profits, healthcare providers, and more make their websites more accessible through design expertise and monthly maintenance plans. If you are unsure where your website stands, we have a team of professionals who would be happy to provide you with a comprehensive review, request an ADA Compliance Review of your website. Or, if you know you need immediate help, request a Website Accessibility Compliance Estimate.

How Usable Is Your Logo?

October 5, 2021

With our world shrinking to the size of a smartphone screen, the first impression you make in a small space is more important than ever. What does your logo look like atop your website, on a mobile phone, or on a business card? Does it work in embroidered teamwear? What does the design say about your competence and quality?

Full Detail Logo

Small format Mobile Phone Version

We recently completed a new logo for the Duval County Florida Clerk of Court. Check out the multiple versions designed for both large and small area uses.

Can I Trust You & Can I Trust Your Business?

September 22, 2021

“Can I trust you, and can I trust your business?”

More and more consumers are asking themselves this question and looking to online trust indicators such as a good-looking website, online reviews, website speed, branding consistency, social media, and user experience to find the answers. These trust factors are vital to business success, so how do you build trust?

The key is consistency.

So how to you become consistent with all services you offer? In today’s digital age, the best way to do that is with your digital presence, your website, social media pages, Google MyBusiness and more. Develop trust digitally by being consistent everywhere you can.

Ask for reviews.

Building trust for our clients and their consumers is essential in every brand strategy that we develop. Whether you are getting reviews through Facebook, TripAdvisor, Google or email, the key is to ask. The more good reviews you get, the better. So help a happy customer become an advocate for your business by initiating a good review.

Ready to develop more trust?

Reach out at [email protected] or contact us online to start learning how to get started. If you like weekly tips and tricks to bolster your marketing efforts, subscribe to our YouTube channel.

Kerigan Marketing Associates Bags Top Branding Agency Award on Clutch

August 10, 2021

At Kerigan Marketing Associates, we help businesses take the leap to the next level. We’re a full-service marketing agency that provides branding, website development, digital marketing, media buying, video production, social media management, and more. We combine business prowess with artistic creativity in our results-driven campaigns. With a head for business and a creative soul, we take dead aim at the metrics you value most. No matter the medium, we are focused on growing brand awareness, delivering sales, and strengthening client relationships.

Recently, Clutch recognized our company and named us a Top Branding Agency in Florida!

Clutch is a B2B reviews company in the heart of Washington, DC that aims to help businesses of all sizes identify and connect with the agencies they need to achieve their goals. They cover diverse industries, such as IT, advertising, and marketing, and their team of analysts conducts in-depth interviews with clients about the quality of their engagement with service providers. Clutch also carefully creates lists of the market leaders by industry and location, to enable companies to establish credibility and to allow buyers to find the right provider.

“We’re thrilled to be recognized as a Clutch Leader,” said Kerigan Marketing Associates’ CEO. “The priceless feedback we receive from our clients is a testament to the personal relationship we form with each of our marketing partners. As a data-driven agency, we know results are everything. We’re proud to stand behind marketing campaigns that create more conversions, leads, and loyal customers.”

Our outstanding showing on Clutch is one factor that determined our inclusion in this year’s Leaders Award. We currently have a perfect five-star rating on the platform!

Using Clutch, our clients are sharing their experience of working with our team. Hear it from Huy Nguyen, Managing Partner at The View on Old 98, who said, “They were great in terms of setting up our Facebook infrastructure. Thanks to Kerigan Marketing Associates, we have better Facebook numbers than any of the surrounding restaurants.” Visit our Clutch profile to read more reviews!

Due to the disruption caused by the COVID-19 pandemic, it has become essential to have a digital presence. This year, we’ve helped a record number of businesses reach customers online. It’s time to dive into the digital world with optimized social media accounts, sales-driving marketing campaigns, and most importantly, a mobile-first website your customers (and Google) will love! Contact us today to learn more about our services.

2021 Marketing Trends

July 12, 2021

COVID drastically changed the customer journey, with a huge shift to online interactions. Every business had to make changes on the fly to stay afloat, but which marketing strategies should you be using now?

Changes in the Customer Journey

Businesses worldwide have made massive shifts over the past year to adapt to an economy more digital than ever before. Your customers have changed the way they shop. For a while, in-store shopping all but disappeared. We’re thrilled to see real live customers coming through our doors again, but online shopping isn’t going back to pre-COVID levels, if anything it’s still on the rise.

With the explosion of internet shopping, pre-purchase research and customers actively looking to engage with businesses online, some businesses will rise to the top, while others will be lost on page 2 (or worse) of Google. In 2021, we’ve seen the rise of many digital marketing trends, but which online trends will last the test of time?

We’ve outlined the top marketing trends of 2021: 3 predictions for the best new trends coming to marketing, 3 must-haves for any business, and 3 tried and true growth tactics.

Next Hot Thing for Digital Marketing

Here’s a first look at the newest tactics in digital marketing that will position your business at the forefront.

In-Email Purchasing

Email marketing has been around forever. The age old struggle has been getting customers to actually get to your website and make a purchase. 97.4% of emails never receive a click. But what if you could make it even easier for customers to see the products they’re already interested in, without ever leaving their inbox. MailChimp is introducing in-email purchasing very soon. Paired with advanced personalization, your customers could see the items they already viewed on your site and complete the checkout process seamlessly inside their inbox.

Now is the time to start growing your email list and website visitors. See how we help clients launch successful email campaigns from template to send out here.

With in-email purchasing, customers can checkout without ever leaving their inbox.

Voice Search

If you thought the #1 spot on Google Search was important, it’s about to become even more so. In a traditional search, we type out what we want Google to show us and typically read the first 4-5 results before choosing which website to visit. With voice search, you’re only shown one choice: the #1 spot on Google. So, if you’re not #1 on Google, those customers will never see you. It’s no longer enough to be on the first page of a search result, now you have to be #1. To increase your rank, your website needs to be optimized for voice search or bypass the line with Google Search Ads.

Chatbots

Business owners don’t always have time to reply to every message they receive. Customers become frustrated at the lack of response and go to the next business. As your business scales, chatbots are a great way to automate answers to routine customer questions and drive sales. Chatbots are easily installed on social media pages, like Facebook, and even on your website. One of our clients started receiving 54% more messages on Facebook last month after installing a simple chatbot. Chatbots can increase sales 10-100% depending on the industry.

2021 Must Haves

If you’re not already doing these things, you’re already behind.

Video

In 2020, video was voted the #1 type of content customers wanted to see from businesses. Since then, the growth of video marketing has only increased, with video taking over as the most engaged form of content across social media platforms, websites, and digital advertising. As of this year, 60% of businesses are using video to reach their customers, and this year, we’ve launched more new YouTube channels than ever before. Video is great for sales; 74% of people who watched an explainer video about a product subsequently bought it. But, it’s great for Google rankings too; you’re 53x more likely to show up first on Google if you have a video on your website’s homepage.

With video, spine surgeons can make complex procedures easy to understand.

Tracking

Your marketing should yield measurable data you can count on. “Without data you’re just another person with an opinion.” –Edwards Deming, Statistician. One of the first questions we ask of new clients is, “Do you have Google Analytics installed on your website?”. Know exactly which marketing efforts are yielding the best results and start making informed decisions on where to put your marketing dollars, no guesswork required.

Paid Advertising

In 2021, if you want to get your business in front of more eyeballs, you’re probably going to have to pay for it. New changes to social media algorithms are making it harder than ever for businesses to have a high organic reach. You’ve probably noticed your numbers decline on social media and for website traffic. With paid Google and Facebook advertising you can ensure your products and services aren’t just seen, but seen by the right people.

Tried and True Tactics for Growth

The next step for elevating your business to the next level.

People-Centric Marketing

Your customers want to see YOU! Some of the most successful marketing initiatives are all about people. Position your client as the hero in everything that you do. The simple swap of “our surgical techniques are minimally-invasive” to “you’ll recover faster and with less pain” could mean more appointments coming in your door. Also, don’t be afraid to be in front of the camera. Especially these days when in-person interactions are still limited, your customers want to see your photo and videos when they engage with you online. Start small by just posting a cell-phone video explaining your services. You’ll be surprised at the results!

Have Consistent Branding Online

One of the biggest turn offs to a customer is inconsistent branding. If a customer can’t recognize you across your website, storefront, and social media pages, you’re missing a big opportunity for brand recognition. This means your business name, color scheme and photos should follow one theme no matter where a customer finds you online. Consistency is key for Google search too, with more consistent brands ranking higher in Google Search results. At KMA, we’re known for our branding expertise; from award winning logo design to social media updates, we can help your business build brand recognition.

Optimize for Google’s Core Web Vitals

Google’s Page Experience Update launched June of this year, with new metrics called Core Web Vitals as a way to assign a numerical score to how enjoyable your website is to use. Websites that meet these 6 standards are 24% less likely to be abandoned because your customer will find your site easy to use. Sites that meet these requirements also rank higher on Google Search. The bottom line: your current customers will spend longer on your site and more new customers will find you. See how your website currently ranks here.

Watch Bryan’s 3-Minute Video on Core Web Vitals

Every business is different. Reach out for a personalized marketing plan to fit your unique needs at keriganmarketing.com/startup/.

Preparing your Business for Hurricane Season 2021

June 10, 2021

Keeping your business afloat is more important than ever in the wake of a natural disaster.

2021 Hurricane Season: What Can We Expect?

Hurricane season extends from June 1 to November 30th. NOAA‘s Climate Prediction Center anticipates another above-normal Atlantic hurricane season. Although storms are not expected to reach the historic highs we witnessed in 2020, we’ll still see a higher number of storms than we do in a typical season. This year, we’re likely to see 13 to 20 named storms, with 3-5 of those likely to be major hurricanes (category 3, 4, or 5).

2021 Atlantic Hurricane Season Outlook

“Now is the time for communities along the coastline as well as inland to get prepared for the dangers that hurricanes can bring,” said Secretary of Commerce Gina Raimondo. “The experts at NOAA are poised to deliver life-saving early warnings and forecasts to communities, which will also help minimize the economic impacts of storms.”

The economic impact of storms on businesses is significant. FEMA estimates that in the wake of a natural disaster, 40% of small businesses won’t reopen. As a family-owned business that serves many local businesses, that hits home for us. While we can’t control the waves and the tide, business owners can empower themselves, their employees, and their customers to be best prepared to weather the storm.

The impact of a major storm impacts a business for years. Even three years later, 75% of businesses without a disaster continuity plan fail. Having a solid plan will bring confidence to your team and appease the panic a storm creates.

Now is the Time to Prepare

Hurricane season is already underway. Now is the time to prepare your business. As residents of the Florida Panhandle, we know firsthand how devastating a major storm can be. In 2018, Hurricane Michael destroyed many of our employees’ homes and sent 6 feet of water into our office. Having a robust business continuity plan was key to our fast recovery from the storm. Our team was able to resume operations while fully remote, ensuring all of our clients’ marketing efforts were accounted for.

In the wake of a storm, our usual forms of communication are often severed: phone lines are down, power is out, and even the road to your business could be impassible. How will you communicate with your customers when they need you? Social media is great for relaying messages quickly to your entire customer base, but if you don’t have an online audience in place, they likely won’t know to reach you there. It’s important to have an established digital presence so customers know you’re accessible online.

Zero Website Downtime

Our Business Continuity Plan allowed us to continue to serve our clients while balancing repairs to our personal homes and office. Our team felt confident and prepared because of the careful steps we took well in advance of the storm. We were especially proud that our clients experienced zero website downtime because our virtual private servers (VPS) are located safely in the cloud with backup servers in secure locations.

The Importance of Private Servers & Hosting

You might think that your website lives in an invisible network, where it’s protected from physical damage, but this is not the case. Websites live inside a computer, but not the one on your office desk. Our clients’ sites are hosted at data centers all across the nation out of the path of Gulf storms. Our web team has a direct eye on our sites at all times; our in-office monitor alerts us to any issue in real-time. Bryan Baird, our Senior Web Developer, even receives alerts to his Apple watch 24/7, so your website is always being monitored.

KMA Live Website Monitoring Center

Developing a Business Continuity Plan

Your business is interconnected with so many aspects of your local community. Think about how many people rely on your goods and services every day. When you are able to continue operations after a disaster, you also improve your community’s ability to recover. Having a Business Continuity Plan is key to increasing the safety of your employees and customers, but also helps you to remain in business after tropical storms and hurricanes.

Preparing for a storm is so much more than boarding up windows and moving office furniture. Many aspects of business that are vulnerable may not even cross your mind until it’s too late.

Our team is here to help! Contact us at here or reach out at [email protected].

Kerigan Marketing Associates

3706 Hwy 98 Ste. 102
Mexico Beach, Florida 32456

(850) 648-4560

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