The FSU That Fits YOU

A tailgate party would have been nice. But these Seminoles kicked off our first meeting with a pressing goal – increase student enrollment to 1,400 or the Panama City branch may be forced to close. Not a party killer by any means, but the creative journey would need to deliver immediate results.


Brand Boot Camp

FSU Panama City seemed to be all about PC. We listened to the stories of students and educators, and helped administrators see their core strength—that the world-class reputation of the FSU brand, with all of its advantages and resources, was available to students without ever having to leave the beach. We created a striking visual around the spear planted proudly in the sand signaling that the FSU spirit was very much alive on the waterfront campus. Our new tagline, The FSU That Fits YOU, was integrated into billboards and new TV.

Listen to the online radio spot.