FSU Panama City

In August 2011, KMA was selected to help FSUPC achieve the university’s goal of increasing student enrollment to 1,400 by fall 2012. We determined that a cohesive identity was needed to inspire a sense of pride for this unique regional location. Our Brand Boot Camp process identified the advantages of FSU's world-class reputation and resources without having to move to Tallahassee.


KMA created a core visual around Chief Osceola's spear planted firmly into our beautiful beaches signifying that the FSU spirit is very much a part of Panama City's bayside campus. A new tagline, "The FSU That Fits You," was rolled out across billboards and :30-second TV spots.

FSUPC exceeded its enrollment goal with 1,417 for fall 2012; up from 1,272 in 2011. Enrollment has grown to over 1600 as of fall 2013.


Related Articles:

4/29/14: Kerigan Wins District ADDY, Moves On To Nationals

3/12/14: Kerigan Marketing Tops 2014 Panama City ADDY Awards: 6 Gold, 10 Silver

2/27/13: Kerigan Marketing Leads 2013 ADDY Awards with 10 Gold & 6 Silver

1/27/12: FSU-PC Sees Enrollment Increase


View Case Study

Find What Matters :30 TV

fsu graduates banner ad           fsu learning banner ad

Find What Matters online banner ads, Pandora Radio, Spring 2014

fsu spear banner ad

Regional Recruitment Campaign Billboard


Public Safety & Security :30 TV