Goals: 

Already a successful spine surgeon in a 12-physician orthopedic practice, Dr. Kevin McCarthy hired KMA to create his own brand–The Spine Center at Bone & Joint Clinic of Baton Rouge–with the goal of becoming a recognized and preferred regional destination.  

Brand Plan 

  • Logo design, signage and office collateral 
  • Designed first web site with appointment scheduling  
  • Started with no social media presence and developed all channels 
  • YouTube and Facebook physician videos 
  • Online patient satisfaction survey 

Results:  

Our “Put Back Pain Behind You” campaign earned an ADDY Judge’s Choice Gold Award and paved the way for awareness increases and rapid growth. The Spine Center recruited two (2) additional physicians and five (5) PA’s. Today, the busy practice has 30+ employees with a steady marketing plan the keeps the clinic humming along.  

Kerigan Marketing Associates

161 Good Morning Street, Ste 101
Port St. Joe, Florida 32456

(850) 648-4560