17%

Increase in Q1 sales YoY

30%

Decrease in overall marketing spending

5

New ad channels introduced

142%

Website traffic growth to over 5,000 sessions per day

Goals: 

KMA was hired to develop creative strategies to expand the impact of Pineapple Willy’s branding and marketing resources. Already at almost full capacity, the primary objective was to maximize the revenue from each individual customer visit.  

Strategies 

Concentrated efforts in geotargets such as Pier Park and adjoining beachfront using Snapchat filters for customers to self-promote the brand, and maximize earned media including free video production from Yelp to produce videos spotlighting higher ticket menu items like Prime Rib and Grouper.  

Results:  

  • Client received four (4) 2019 GOLD ADDY Awards for our website design and digital marketing campaigns.
  • More importantly, revenues increased almost 20% while reducing overall marketing expenditures due to our media strategies. 

Kerigan Marketing Associates

3706 Hwy 98 Ste. 102
Mexico Beach, Florida 32456

(850) 648-4560

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