Types of Facebook Ads in 2020 | How to Bring Advertising Success to Your Business
October 21, 2020
Why advertise on Facebook?
Facebook advertising allows your business to connect with users where they already spend a considerable chunk of their time. The average user spends about 38 minutes every day on Facebook. The platform is continuously adapting its algorithm, making it increasingly difficult to connect with your customers organically. If you want to get your products and services on the screens of your target audience, you’re going to have to pay for it.
Facebook advertising allows you to put your advertising dollars to good use. You can reach your exact target audience through their micro-targeting feature. It’s essential to understand who you are speaking to through your ads and which type of Facebook Ad will appeal to them most.
Facebook: Manage Ads Like A Pro
Determine Your Strategy
It all starts with strategy. When setting up a new Facebook Ad campaign, think about the goal for your business. Do you want more traffic on your website? More messages from users? More views on your videos?
Choosing a campaign objective that fits your goals with Facebook advertising is a crucial first step to ensuring a successful ad campaign.
Once you’ve chosen an objective, you’ll be able to create an audience based on the types of individuals you wish to target. You can narrow down the locations in your service area, the age range of users you want to reach, and even by interests in behaviors.
Types of Facebook Ads
There are several different types of Facebook Ads in 2020. Some are very simple to create, like Boosted Posts and Image Ads. Others, such as Instant Experiences and Lead Generation, offer more engaging and immersive experiences for users. It is best to explore various Facebook ad types to determine which perform best for your vertical.
The easiest way to start advertising is by merely boosting an existing post from your Facebook Page. The option to boost a Facebook post is located on your Facebook business page on the post itself.
Boosted posts are simple to create but lack the customization level you can achieve by creating an original ad. We recommend creating original ads (or launching a digital advertising campaign with us) for improved targeting of your audience.
Simple image ads are a great way to get started with custom Facebook ads. This type of Facebook ad is one of the most common on the platform and features a single image with accompanying ad copy as the “caption.”
Video Ads are highly engaging and appear both on the Facebook Newsfeed as users scroll through their friends’ posts and as an in-stream ad in a series of videos.
Video Poll Ads
Video ads can go one step further on Facebook mobile ads and incorporate a poll. This brand-new type of Facebook ad shows promising data for increasing brand awareness more effectively than standard video ads. These ads encourage the user to engage with the ad more readily.
Carousel ads feature up to 10 images or videos and are a fantastic way to showcase a collection of products or services. Carousel ads often drive the highest “click-thru rates” of any type of Facebook ad because of their appealing and engaging presentation.
This type of Facebook ad is an easy way to quickly create a short video ad from a collection of photos, text, and video clips. Slideshow ads load more readily than typical video ads, so they work well in areas with a slow internet connection.
Instant Experience Ads (previously called Canvas)
These full-screen ads load up to 15x faster than a mobile website but simulate the experience of navigating through a brand’s website.
This type of Facebook ad is available only on mobile, making it easy for potential customers to give you their contact information quickly. Further, messenger bots can be used to qualify potential new clients.
Dynamic ads are typically used for remarketing to a user who did not complete a purchase or other conversion action on your site. For example, if someone visits your product page, ads an item to their cart, but then abandons the site, dynamic ads would then advertise that exact item right on their Facebook feed, encouraging them to return to the cart and check out.
Results Are Everything
Don’t make assumptions that the same types of ads that work for someone else will work perfectly for you as well. Best practice is to create various ads and tests that work the best with your particular audience.
There are various tools to monitor your campaign results, including the dashboard within Ads Manager on Facebook. Hiring an agency’s Facebook Ads Management Services offers a time-saving approach so you can focus on running your business.
Our clients receive a monthly, easy to understand analytics report breaking down the results. You’ll know precisely which ads are delivering the most visits to your website, engagement on your Facebook business page, and messages in your inbox from new customers.