Use Reviews to Beat Your Competition

June 9, 2022

By now, most of us are likely convinced that consumers start their searches start online—but do you know where do they end? Current Google data states that approximately 97% of consumers use online search to find a local business or service. So, if you want your business to be ranked above the competition that means you have to top the Google Map Pack. And that starts with Google reviews.

So what are Google reviews and why do they matter so much?

Google reviews are user-generated comments that customers can post about your businesses on Google. Each review consists of a rating from 1 to 5 stars that result in your business’s average Google star rating.

What are the benefits of Google reviews?

Today, Google reviews impact customer choice more than ever. Reviews influence 88% of consumers in discovering a local business. And having more online reviews means your website will rank higher in search. Google evaluates 4 factors when it comes to reviews: recency, frequency, quality and quantity. Moz estimates that a significant factor in Google’s algorithm is driven by review signals. Increasing your number of reviews is one of the quickest ways to start ranking higher in search results.

How can you increase reviews for your business?

If it’s difficult to leave a review for your business, most people aren’t going to do it. Only the extremely happy or the irate customers will make the effort to let the Internet know what they think. But what about all the everyday customers who use your services all the time?

Covid has taught everyone to use QR Codes. Strategically placing small cards or signs with your custom QR code in waiting rooms, restaurant tables, and checkout lines makes it easy for customers to give their feedback. Read our case study here.

It’s also easy to request a Google Review online. Google gives you a custom web address that sends your customers right to your review box. Include this link in an email, social media post or even text it to your customers. You can find it in the home page of your Google My Business account. Need help finding it?

If you’re ready to increase your reviews but don’t have the time to do it yourself, we have a trained team that can help. Reach out at [email protected] or contact us here.

How Better Branding Improves Customer Service

March 7, 2022

The recent pandemic confirmed the importance of local government services remaining easily accessible online during a crisis. We partnered with Clay County Clerk of Court to create an updated website to provide around-the-clock access to court services.

See the New Clay County Clerk Website

Features included ADA Compliance, home page announcements, DIY options, video and more. Customers now have the option of in-person or on-line access, saving valuable staff time.

Clay County Clerk Website
clayclerk.com

I just wanted to say thank you for such a wonderful website. Throughout this process everyone has been the consummate professional. You knew the right questions to ask, probed for details and really listened to our concerns about our previous site. You made the process very easy and have remained patient with our various requests. We are very proud of our new website and have received many compliments thus far, I am beyond thrilled with the end result.

Tracie McRae, Chief Operations Officer

Other Government Website Design

FL Courts E-Filing Authority
myflcourtaccess.com
Bay County Clerk of Court
baycoclerk.com
Gulf County Clerk of Court
gulfclerk.com

Better Branding is Good for Business

Is Your Logo Sending the Right Message?

Your logo may be more important than you know. A dated image can signal that your organization is out of touch. A refreshed identity can convey to customers that you are progressive and up-to-date. What’s more, a professionally designed logo can create confidence among your staff when worn proudly on embroidered teamwear or print more effectively on business cards, brochures and more.

We’ve recently designed new logos for many Clerks of Court and public services providing them with a unique identity to represent the great work they do. Let us know if we can help your team with a new logo package that works where you need it most.

Full Detail Logo

Small format Mobile Phone Version

Can I Trust You & Can I Trust Your Business?

September 22, 2021

“Can I trust you, and can I trust your business?”

More and more consumers are asking themselves this question and looking to online trust indicators such as a good-looking website, online reviews, website speed, branding consistency, social media, and user experience to find the answers. These trust factors are vital to business success, so how do you build trust?

The key is consistency.

So how to you become consistent with all services you offer? In today’s digital age, the best way to do that is with your digital presence, your website, social media pages, Google MyBusiness and more. Develop trust digitally by being consistent everywhere you can.

Ask for reviews.

Building trust for our clients and their consumers is essential in every brand strategy that we develop. Whether you are getting reviews through Facebook, TripAdvisor, Google or email, the key is to ask. The more good reviews you get, the better. So help a happy customer become an advocate for your business by initiating a good review.

Ready to develop more trust?

Reach out at [email protected] or contact us online to start learning how to get started. If you like weekly tips and tricks to bolster your marketing efforts, subscribe to our YouTube channel.

Newest Google MyBusiness Feature, Call Tracking with Call History

August 23, 2021

It’s so important to make your business easy to find! Your Google MyBusiness listing is often the first way that customers find you online. And now, Google MyBusiness has a new feature for you. Google has just launched a new experimental feature called Google Call History. This tool enables you to see all of the calls your business has received and the people you need to call back. This feature is only available for a few select businesses. We’d be more than happy to help your business opt in for the new Google Call History tool.

Ready to get started?

Reach out at [email protected] or contact us online to get the ball rolling. If you like weekly tips and helpful videos to bolster your marketing efforts, subscribe to our YouTube channel.

Kerigan Marketing Associates Bags Top Branding Agency Award on Clutch

August 10, 2021

At Kerigan Marketing Associates, we help businesses take the leap to the next level. We’re a full-service marketing agency that provides branding, website development, digital marketing, media buying, video production, social media management, and more. We combine business prowess with artistic creativity in our results-driven campaigns. With a head for business and a creative soul, we take dead aim at the metrics you value most. No matter the medium, we are focused on growing brand awareness, delivering sales, and strengthening client relationships.

Recently, Clutch recognized our company and named us a Top Branding Agency in Florida!

Clutch is a B2B reviews company in the heart of Washington, DC that aims to help businesses of all sizes identify and connect with the agencies they need to achieve their goals. They cover diverse industries, such as IT, advertising, and marketing, and their team of analysts conducts in-depth interviews with clients about the quality of their engagement with service providers. Clutch also carefully creates lists of the market leaders by industry and location, to enable companies to establish credibility and to allow buyers to find the right provider.

“We’re thrilled to be recognized as a Clutch Leader,” said Kerigan Marketing Associates’ CEO. “The priceless feedback we receive from our clients is a testament to the personal relationship we form with each of our marketing partners. As a data-driven agency, we know results are everything. We’re proud to stand behind marketing campaigns that create more conversions, leads, and loyal customers.”

Our outstanding showing on Clutch is one factor that determined our inclusion in this year’s Leaders Award. We currently have a perfect five-star rating on the platform!

Using Clutch, our clients are sharing their experience of working with our team. Hear it from Huy Nguyen, Managing Partner at The View on Old 98, who said, “They were great in terms of setting up our Facebook infrastructure. Thanks to Kerigan Marketing Associates, we have better Facebook numbers than any of the surrounding restaurants.” Visit our Clutch profile to read more reviews!

Due to the disruption caused by the COVID-19 pandemic, it has become essential to have a digital presence. This year, we’ve helped a record number of businesses reach customers online. It’s time to dive into the digital world with optimized social media accounts, sales-driving marketing campaigns, and most importantly, a mobile-first website your customers (and Google) will love! Contact us today to learn more about our services.

Preparing your Business for Hurricane Season 2021

June 10, 2021

Keeping your business afloat is more important than ever in the wake of a natural disaster.

2021 Hurricane Season: What Can We Expect?

Hurricane season extends from June 1 to November 30th. NOAA‘s Climate Prediction Center anticipates another above-normal Atlantic hurricane season. Although storms are not expected to reach the historic highs we witnessed in 2020, we’ll still see a higher number of storms than we do in a typical season. This year, we’re likely to see 13 to 20 named storms, with 3-5 of those likely to be major hurricanes (category 3, 4, or 5).

2021 Atlantic Hurricane Season Outlook

“Now is the time for communities along the coastline as well as inland to get prepared for the dangers that hurricanes can bring,” said Secretary of Commerce Gina Raimondo. “The experts at NOAA are poised to deliver life-saving early warnings and forecasts to communities, which will also help minimize the economic impacts of storms.”

The economic impact of storms on businesses is significant. FEMA estimates that in the wake of a natural disaster, 40% of small businesses won’t reopen. As a family-owned business that serves many local businesses, that hits home for us. While we can’t control the waves and the tide, business owners can empower themselves, their employees, and their customers to be best prepared to weather the storm.

The impact of a major storm impacts a business for years. Even three years later, 75% of businesses without a disaster continuity plan fail. Having a solid plan will bring confidence to your team and appease the panic a storm creates.

Now is the Time to Prepare

Hurricane season is already underway. Now is the time to prepare your business. As residents of the Florida Panhandle, we know firsthand how devastating a major storm can be. In 2018, Hurricane Michael destroyed many of our employees’ homes and sent 6 feet of water into our office. Having a robust business continuity plan was key to our fast recovery from the storm. Our team was able to resume operations while fully remote, ensuring all of our clients’ marketing efforts were accounted for.

In the wake of a storm, our usual forms of communication are often severed: phone lines are down, power is out, and even the road to your business could be impassible. How will you communicate with your customers when they need you? Social media is great for relaying messages quickly to your entire customer base, but if you don’t have an online audience in place, they likely won’t know to reach you there. It’s important to have an established digital presence so customers know you’re accessible online.

Zero Website Downtime

Our Business Continuity Plan allowed us to continue to serve our clients while balancing repairs to our personal homes and office. Our team felt confident and prepared because of the careful steps we took well in advance of the storm. We were especially proud that our clients experienced zero website downtime because our virtual private servers (VPS) are located safely in the cloud with backup servers in secure locations.

The Importance of Private Servers & Hosting

You might think that your website lives in an invisible network, where it’s protected from physical damage, but this is not the case. Websites live inside a computer, but not the one on your office desk. Our clients’ sites are hosted at data centers all across the nation out of the path of Gulf storms. Our web team has a direct eye on our sites at all times; our in-office monitor alerts us to any issue in real-time. Bryan Baird, our Senior Web Developer, even receives alerts to his Apple watch 24/7, so your website is always being monitored.

KMA Live Website Monitoring Center

Developing a Business Continuity Plan

Your business is interconnected with so many aspects of your local community. Think about how many people rely on your goods and services every day. When you are able to continue operations after a disaster, you also improve your community’s ability to recover. Having a Business Continuity Plan is key to increasing the safety of your employees and customers, but also helps you to remain in business after tropical storms and hurricanes.

Preparing for a storm is so much more than boarding up windows and moving office furniture. Many aspects of business that are vulnerable may not even cross your mind until it’s too late.

Our team is here to help! Contact us at here or reach out at [email protected].

Why Use Video in Your Website & Social Media

May 5, 2021

If there was one winner in 2020, it was probably video.

Why Video Marketing Skyrocketed in 2020?

Last year, consumers spent more time online than ever before, making video even more crucial for effective marketing and communication. Video uniquely builds trust in a way photos and text cannot. It’s the best replacement to spending time with you in person. Because trust is the foundation of conversion and sales, video should be a key component of your marketing strategy if you want to succeed. Video content is likely to engage and ignite emotions better than other forms of content. In a time when it’s hard to connect in person, video is filling the void most businesses are missing. These trends aren’t limited to 2020, just last month, consumers voted video their #1 preferred type of content from businesses. The effectiveness of video isn’t that surprising; for most people, vision is our most dominant sense. People want to see for themselves. If a photo performs well, a video will almost always perform better.

Video Marketing Trends in 2021

In 2021, 60% of businesses are using video as a marketing tool to reach their customers in a more genuine and approachable way. Video is a crucial tool to building trust with potential customers. Video can be used in many different locations, such as on your website, or on social media platforms like YouTube or Facebook. Recent studies show that simply adding a product video on your landing page can increase conversions by 80%. Videos can lead directly to sales or simply begin the relationship building process with a potential customer. Video can also help your website show up more often and rank higher on Google search. Google now owns YouTube, so of course their algorithm is going to push video content to the front.

What We’re Doing with Video & How It Can Help Your Business

66% of marketers say video has a better return on investment than Google Ads. YouTube has the best ROI for video content, followed by Facebook and Instagram. Video content can work for virtually any business. Whether you’re trying to sell a product, convey a message, or build relationships with current customers, video is a great tool. One of our clients, The Spine Center of Baton Rouge, is using video to explain surgical procedures to their patients, such as this video about Kyphoplasty and this video about Lumbar Medial Branch Blocks. Video content makes what was previously a confusing, jargon-riddled article that only doctors could understand, to clear and informational content that reassures patients and makes them feel a bond with the surgeon. What if your customer could build a relationship with you before they ever entered your store?

Watch The Spine Center’s Latest Video

How Can I Start Using Video for my Business?

The great news is, you don’t have to produce cinema-level quality videos to see great results. Video is like pizza, even when it’s bad, it’s still pretty good. Research shows that customers care more about the content of the video and how well you explain your topic. Low quality and poor design didn’t matter nearly as much. Video marketing can explain any topic. Are you launching a new product or a service? Create a video to show how it works. Trying to explain a difficult concept? Create an animated video to bring a concept to life. Need to build trust with your customers for a new business? Hop in front of the camera and introduce yourself.

The KMA team is here to provide as much support as you need to make your video marketing efforts a success. Work with our videographers and copywriters to produce high-quality videos, our digital marketing team to get more eyeballs on your videos, or our YouTube Optimization specialist to get more views on YouTube.

Reach out at keriganmarketing.com/contact or email [email protected] to learn more about our video services.

What is a Creative Brief?

January 19, 2021

When you begin a project with KMA, we’ll ask you to fill out a Creative Brief. It’s kind of like going on a first date — because we want to get to know you, we ask a lot of questions. We’re excited. And no one knows you better than you do.

So what is it? Like the name says, it’s short. Just one page to be exact. Seven (7) important questions that are targeted to help formulate a project’s concept, strategy and means of execution.

Determine Concept Strategy and Target

How a Creative Brief helps:
Your input helps us narrow in on the purpose of a project and who it should be marketed to so we can help you reach (and exceed) your goals. It gives us a good foundation to get going and to develop strategy. It assists in planning, helps tailor communication and aids in design. But if the questions go unanswered, it’s like shooting an arrow in the dark. We won’t hit the bullseye and we might do some damage.

What if you don’t know all the answers?
That’s ok. Just answer what you can to the best of your knowledge and when we meet to start the project, we’ll figure out the rest of it together. Use our guide below to help get you started:

QUESTION 1:
Why are we communicating?

This one is easy. Simply let us know what your goal is. Maybe you need a new website. Perhaps you want to increase your leads and are looking for a digital ad campaign. Or, maybe you want to grow awareness of your product and you are thinking about how social media might help.

QUESTION 2:
Whom are we talking to?

Another easy question, but the correct answer is very rarely “everyone.” Dig a little deeper. Try to give use specifics on the demographic you’re trying to reach: age, geography, income level, individuals, lifestyles, etc. Here are a couple of good examples:

QUESTION 3:
What do the people above think about us?

There are a broad range of answers to this question. If you are a brand new company the answer might be, “nothing, they’ve probably never heard of us.” If that’s the case, do you, the business owner, have a reputation you can capitalize on? If you’ve been established for awhile, what do you think your image is right now? You probably have some ideas on what people think about you. Like, if they were in a focus group, would they say you’re too stuffy…expensive…hard to work with? Or, maybe you are known for being easy to work with…offer the best deals…have the best fried chicken in town.

QUESTION 4:
What would we like them to think?

A client’s answer to this question often reads like a laundry list. Maybe you want them to know you’re the best…the fastest…experienced and affordable. That’s noble but be as succinct as you can―like if you could hardwire your message into their little head, what would it be? Convenient…High-value…Innovative and easy to work with? Maybe you want your audience to know that not only do you have the best fried chicken in town, you also have the best burgers, and both are on sale during lunch hours, Monday-Thursday.

QUESTION 5:
What is the single most persuasive idea we can convey?

This can be the hardest. If they can only remember ONE THING about you what do you want that to be? Look at your answer to #4 and pick what’s most important.  

QUESTION 6:
Why should they believe it?

How do you back up your previous claim (years of experience, designations, rankings, etc)? The proof is in the pudding, right? Do you have customer reviews that prove your point?    

Examples:

MOST PERSUASIVE IDEA –
I can sell your home faster and for more money than any other realtor in town.

PROOF –
Ranked the top producing realtor in Mexico Beach with over $50,000,000 sales in 2020.

MOST PERSUASIVE IDEA –
We are the best rural community college in Alabama and everyone is welcome.

PROOF –
Ranked the #1 Community College of its size and offering over $500k in scholarships every year.

MOST PERSUASIVE IDEA –
We offer the best boating experience. Your whole family will have fun!

PROOF –
Awarded 2020 Traveler’s Choice Panama City Beach on TripAdvisor with customer reviews.

AND FINALLY, QUESTION 7:
Any creative guidelines you can share?

Remember how we talked about first dates earlier? This is how we figure out what outfit you’ll look and feel your best in, because first impressions DO matter. Describe how you want to look. Do you love teal? Do you hate orange? Have you seen one-too-many cheesy stock photos (haven’t we all) and only want to use custom photography? If you have a Brand Standards Guide, let us know. Don’t know what a brand standards guide is? That’s ok. Tell us what your favorite colors are, and the tone you want your brand to convey (i.e. serious, fun, smart, professional).

That wasn’t so bad, was it?
Ready to grow your business to the next level? Let’s do it together!

KMA Wins National Healthcare Silver Award

January 5, 2021

The Healthcare Digital Marketing Awards recognizes marketing agencies and healthcare companies nationwide for their websites, digital content, electronic communications, and social media. We were recently notified that our Google Digital Display ad campaign for the Eye Center of North Florida received a 2020 Silver Healthcare Marketing Award.

Emory Healthcare, Shriner’s Hospital, Smith+Nephew and Virginia Spine Institute were among over 100 competitors from New York to California.

As we celebrate, we want to take this opportunity to give our thanks and appreciation back to you, our clients. Keep bringing us your ideas, keep reinventing the wheel, keep striving for more. It is because of how we are pushed by what you bring to the table that we can continue to learn and grow and get better―and we’re proud to do it.

How to Get More Views on Your YouTube Videos

November 17, 2020

How you load them can make all the difference.

Did you know YouTube has grown to become the world’s second largest search engine? Not only do people stay engaged thru entertaining videos they also look for product information or what to buy.

But have you ever wondered why some videos go viral while yours only gets a few views? You’ve spent valuable time, or money, creating a video. Now make sure it gets maximum views by loading it with these 9 steps:

Step 1: Pick a Keyword/Topic for your Video

YouTube uses “search terms” to serve videos to people the same way Google uses search terms (Google actually owns YouTube and considers both of them search engines). And, since users enter keywords to find videos about the things they are looking for, it’s important to choose the keyword you want your videos to show up for. By doing this, your video is more likely to show up ahead of others and receive more views. Choose a keyword or phrase that is the main topic of your video, like “buying a house” or “How to get more views on YouTube.”

Step 2: Make Your Thumbnail Image Appealing

A thumbnail photo is the image people see before they click on your video. Your viewers decide whether or not to click on your video based on this image. You’ll receive more views if people can quickly know your video covers the topic they are searching for. Images of people with a text description of the video subject perform best. YouTube creates automatic recommendations for a thumbnail photo, but it’s best to upload your own. You can create a thumbnail by taking a screenshot of your video and overlaying words on top, with a program like Powerpoint. See the graphic below for how to upload this image to YouTube.

Step 3: Place your Keyword in your Title

Choosing the wrong title can prevent people from finding your video on YouTube. You want to choose a title that aligns with their search terms. Depending on your niche, best practices may vary, but a good rule of thumb is to mirror the question a user is likely seeking the answer to (i.e., “How to get more views on YouTube”). It’s a great idea to search for existing videos on YouTube with similar content to see which titles perform best for your industry.

Step 4: Enter a Video Description (and be thorough)

Remember that people use words to search for videos they want to view. The description box gives you a chance to insert searchable information so your buyer can find your video; be sure to include your keyword throughout the description. Spend 1-3 paragraphs describing your video’s content and your business. You can also include links to your product and social media here. (In Step 9, you’ll learn how to upload default settings, so you don’t have to re-type all the links each time you upload).

Step 5: Tags, Tags, Tags

Tags are yet another opportunity to provide your keyword to YouTube’s algorithm and increase the chances of your video showing in the top results. Aim for 10 tags that are related to the content of your video. You already have one — your keyword. Re-watch your video and find 9 more terms to use as tags.

Step 6: Consider adding an “End Screen” to increase views

An “End Screen” will appear at the end of your video, prompting the viewer to watch another one of your videos and subscribe to your channel. Without enabling an “End Screen” another video will automatically play, likely a competitor’s video. All you have to do is choose the style of “End Screen” you want right in the YouTube video set up process. YouTube will automatically choose a video to promote based on your viewer’s interests.

Step 7: Watch Out for the “Made for Kids” Setting

A recent update on YouTube resulted in many flagged video content as “Yes, it’s made for kids.” At first glance, this setting appears to be beneficial, but very few channels should utilize this setting in reality. Always choose “No, it’s not made for kids” unless you want your video to exclusively show on YouTube Kids, a separate platform designed for cartoons. Not choosing this setting can also result in your videos flagging as violating YouTube’s policies and risk your channel deactivation. We recommend choosing “No, it’s not made for kids” as a default channel setting (see Step 9).

Step 8: Upload Your Video to a Playlist

Playlists are essential for two reasons. First, they group your content and encourage viewers to continue watching more of your videos. Secondly, playlists provide yet another opportunity to tell search engines what your videos are about and increase the chances of your video showing first. Use the keywords you wish to rank for in the playlist title and description.

Step 9: Save Time With Default Settings

Setting up “Default Settings” will save you so much time when uploading videos in the future. Many of the steps we just covered will automatically be completed for you. Navigate to YouTube Studio through the “Manage Videos” button on your channel page. Click “Settings” to open the panel for default settings. Carefully go through each setting you wish to default to on every video. Taking the time to do this now will save you time in all of your future uploads.

Following these 9 steps will ensure your YouTube video has the best chance of receiving more views and growing your following. Unlocking your potential on YouTube allows your videos to access millions of viewers every day. Even if you aren’t primarily a video creator, the brand growth possible with YouTube is reason enough for every brand to have some level of presence on the platform.

Taking just a little more time, and following these steps, to optimize your video for searchers can make all the difference.

If this makes perfect sense but you just don’t have the time, or want to make sure it’s done right, we’re happy to do that for you. At KMA, we not only produce great YouTube videos for our clients, we also optimize those they’ve already loaded onto their YouTube channels. It costs a lot less than you might think and we can also optimize your YouTube Channel at the same time. Contact us anytime at:

[email protected] 

(850) 648-4560

Kicking Off Fall at KMA

October 1, 2020

Image of the KMA team kicking off Fall 2020 with good food and their team colors!

It’s not all websites and graphic design around the KMA office.

We recently spent the afternoon packed into our breakroom with an impressive spread of tailgate food favorites. For a team of marketing specialists, cooking up a storm is certainly something we could add to our resume.

With alumni representing southern schools including Florida State University, University of Alabama, University of South Florida, Troy University (Alabama), and Harding University (Arkansas), we’re so glad football is back! 

Through all the challenges that have come with 2020, gathering around good food and college football is something we can always rally around.

Former KMA programmer turned client: Working with Rozi.co

October 1, 2020

“When it came time to make a logo for my business, my first choice was KMA. Having worked there, I know first-hand the amount of time and creative energy that they put into all of their projects. I had complete faith in them to bring my vision to life and they certainly did not disappoint. I hope to continue my relationship with KMA in the future and would encourage anyone who cares about their business to do the same.” -Daron Adkins

We love to work with friends and on projects we believe in. Daron Adkins, a former Kerigan programmer, recently became a client when he reached out about taking his business a step further.

Daron built a software program called Rozi.co, which provides a place for private tutors and instructors to engage with individuals. Whether it be a guitar lesson or explaining a math equation, Rozi.co is a place where people go to learn a skill or a trade via private instruction.

We designed the logo that will carry the program to many users and across many different subject areas. We worked with Daron to capture the desired look, feel, and first impression Rozi.co would carry. Simple, sturdy, sleek, clean, modern. These ideas were top of mind when designing the logo. Understanding the client’s vision and making it reality is always the biggest focus for us.

Kerigan Marketing Associates

3706 Hwy 98 Ste. 102
Mexico Beach, Florida 32456

(850) 648-4560

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