NEWS YOU CAN USE
Marketing insights, media trends, design ideas and the business of branding.
2021 Marketing Trends
COVID drastically changed the customer journey, with a huge shift to online interactions. Every business had to make changes on the fly to stay ...
Preparing your Business for Hurricane Season 2021
Keeping your business afloat is more important than ever in the wake of a natural disaster. 2021 Hurricane Season: What Can We Expect? Hurricane ...
Why Core Web Vitals Should be Important to your Business
In June of 2021, Core Web Vitals will become an official Google Ranking Factor. What are Core Web Vitals? Core Web Vitals are a specific set of ...
Logo Design: The Smartphone Effect & Other Logo Tips
Customers judge you by your logo, shouldn’t you get it right the first time? What is a Logo? A logo is an identity. Basically, it’s ...
Why Use Video in Your Website & Social Media
If there was one winner in 2020, it was probably video. Why Video Marketing Skyrocketed in 2020? Last year, consumers spent more time online than ...
Why is 2021 the Year of QR Codes?
Remember when QR codes were promised as the next big thing? That was about 10 years ago, and it’s taken a while, but the Covid-19 pandemic has ...
Why Website Load Speed Matters for your Business
We live in an age of instant gratification. So if your website is slow to load, you might be losing customers. Why does website load speed matter ...
Get Ready To Explore Northwest Florida!
We get it, you’re cooped up and ready to get out of the house. The travel bug is itching and you’re ready for warm weather. So are we! Sunny ...
Toni Hernandez: KMA Intern to New Hire
The KMA team is growing! However, our most recent hire isn’t new to us. Toni Hernandez originally joined us as a Web Development Intern in February ...
3 Massive Ways To (Finally) Do Things Correctly With Google My Business
One critical mistake businesses make is not utilizing their Google My Business listing. This listing is crucial to customers finding your business ...
Jack Kerigan Celebrates 20 Years
This month we celebrate the man behind the brand. Jack founded KMA, in January 2001, and for two decades has led the marketing and sales growth ...
What is a Creative Brief?
When you begin a project with KMA, we’ll ask you to fill out a Creative Brief. It’s kind of like going on a first date — because we want ...
