NEWS YOU CAN USE
Marketing insights, media trends, design ideas and the business of branding.
How Better Branding Improves Customer Service
The recent pandemic confirmed the importance of local government services remaining easily accessible online during a crisis. We partnered with ...
What Is SEO? The 2022 Guide to Search Engine Optimization
SEO stands for “search engine optimization.” In layman’s terms, it means the process of improving your website’s ranking, by Google, Bing, ...
Why Website Accessibility Requires Ongoing Support and Maintenance
The Web Content Accessibility Guidelines (WCAG) 2.2 are slated to become official next year. But don’t wait to start migrating to the new ...
How Usable Is Your Logo?
With our world shrinking to the size of a smartphone screen, the first impression you make in a small space is more important than ever. What does ...
Can I Trust You & Can I Trust Your Business?
“Can I trust you, and can I trust your business?” More and more consumers are asking themselves this question and looking to online ...
Newest Google MyBusiness Feature, Call Tracking with Call History
It’s so important to make your business easy to find! Your Google MyBusiness listing is often the first way that customers find you online. ...
Kerigan Marketing Associates Bags Top Branding Agency Award on Clutch
At Kerigan Marketing Associates, we help businesses take the leap to the next level. We’re a full-service marketing agency that provides branding, ...
2021 Marketing Trends
COVID drastically changed the customer journey, with a huge shift to online interactions. Every business had to make changes on the fly to stay ...
Preparing your Business for Hurricane Season 2021
Keeping your business afloat is more important than ever in the wake of a natural disaster. 2021 Hurricane Season: What Can We Expect? Hurricane ...
Why Core Web Vitals Should be Important to your Business
In June of 2021, Core Web Vitals will become an official Google Ranking Factor. What are Core Web Vitals? Core Web Vitals are a specific set of ...
Logo Design: The Smartphone Effect & Other Logo Tips
Customers judge you by your logo, shouldn’t you get it right the first time? What is a Logo? A logo is an identity. Basically, it’s ...
Why Use Video in Your Website & Social Media
If there was one winner in 2020, it was probably video. Why Video Marketing Skyrocketed in 2020? Last year, consumers spent more time online than ...
