Display Ads
Display ads, or “banner’ ads, are placed on apps and website pages of prospects interested in your product category. Think of them as miniature billboards, or even TV spots, that live where shoppers spend their time in the digital age.
Display advertising helps your business stay visible throughout the customer journey. Whether someone is researching a service, reading the news, checking the weather or using a mobile app, a well-placed display ad can introduce your brand and encourage them to learn more.
Reach the Right Audience
Rather than showing advertisements to everyone, digital display campaigns can be designed around the people most likely to become your customers.
This helps place your message in front of a more relevant audience while making better use of your advertising budget.
Static and Animated Display Ads
Display advertisements can be created in several formats depending on your message, campaign and placement opportunities.
Static display ads use a single branded image with a clear message and call to action. Animated display ads use movement, changing text or multiple visual frames to attract attention and communicate more information within a small advertising space.
Both formats can be produced in multiple sizes so your campaign can appear across desktop computers, tablets, smartphones, websites and mobile applications.
Stay Top of Mind With Retargeting
Many customers do not contact a business during their first website visit. Retargeting allows your display advertisements to reconnect with people who have previously visited your website or shown interest in your services.
These reminder ads can help keep your business top of mind as potential customers compare options and decide which company to contact.