Goals:
Business leaders know that customers quickly speak out when they don’t like something. Unfortunately, they are slow to share good experiences with your business. Doctors Memorial Hospital was a rural healthcare provider working hard to innovate and grow services, but their online Google reviews just hadn’t caught up to reflect the quality of care their team was providing. When we started working together, their Google customer review score was 2.8 and we established a goal together to improve that above 4.0
Strategies:
Our plan was simple. Many customers have never left a review on a business’s Google page. We wanted to make it as easy as possible and let them know how much we appreciate it.
We designed a small, 4” x 6” postcard-sized piece that a customer could quickly scan using their cell phone’s camera and post a Google review. These could be handed out by staff, after a service, or could just be available as a take-one in convenient areas.
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