Jack Kerigan, Jr. created road maps to success for some of America’s most respected brands, then applied that foundation to build Kerigan Marketing Associates in 2000. Jack was raised on the Florida Gulf Coast where he earned a Marketing degree from Florida State University, and later an MBA. With nearly 20 years experience, he has developed a specialty in the area of consumer “lifestyle marketing.”
Jack began his career “in the trenches” of RJR Tobacco’s Sales Dept, before entering RJR’s Brand Marketing Department (Winston-Salem, NC) where he led the retail efforts of the SALEM brand nationally. He then took the reins of Community Coffee in Baton Rouge, LA (the nation’s largest family-owned coffee company) and its CC’s Coffee House unit as Director of Marketing where he delivered the company’s first volume growth in over six years.
He launched Kerigan Marketing Associates, in 2000, with a focus on strategic planning, brand positioning and creative effectiveness. Jack is a graduate of Leadership Greater Baton Rouge (2000) and was recognized as one of the “Top 40 Under 40” by the Business Report. In 2001, he was selected as one of Gambit Magazine’s “20 People to Watch” and also as one of FSU’s “Notable Noles” recognizing professional success and commitment to community. He created the Marketing Plan for Louisiana’s Audubon Golf Trail which won an HMSAI Gold Award, and he has won multiple ADDYs for his work.