Kerigan Marketing Tops 2016 Panama City District Advertising Competition with 7 Gold, 5 Silver and Judge’s Choice ADDY Awards
March 15, 2016
Kerigan Marketing Associates was awarded 7 Gold and 5 Silver ADDY Awards in the annual competition of the American Advertising Federation held last Thursday, March 10, 2016, at the historic Martin Theatre in downtown Panama City. Before the evening ended Kerigan had taken home more honors than all other competitors with 12 awards on 13 entries including a “Judge’s Choice” awarded for Central High School logo by designer Daniel Spanier.
Gold ADDY’s were earned for Tyndall Federal Credit Union “Let Emma Chase Her Dreams” :30-second TV spot and “Better Together” :30-second radio. KMA’s “What’s Ahead” :30-second TV for Florida State University Panama City also won gold. Kerigan Marketing serves as agency of record for FSU and Tyndall. Additional Gold ADDY’s included United Way for digitally-enhanced photo, Tyndall online mortgage banner ad campaign and Central High School website.
Silver ADDY’s were received for URETEK USA of Tomball, TX for their “Pavement Takes a Pounding” online video campaign, Palm Bay Prep Academy logo, and Tyndall Federal Credit Union’s “Tear Off and Take Off” auto loan direct mail piece. Kerigan also won silver for two education websites including Central High School and North Florida Child Development.
“The judges recognized our work across categories from website development to logo design, video, radio, direct mail, online campaigns and photography,” said Jack Kerigan. “That is what I’m most proud of, and the unique value we bring to clients—these days much of our work is Google Adwords campaigns and websites but it’s our strong foundation of design expertise and marketing experience that makes businesses into brands. What good is a website if people see it and leave, or a logo if they don’t trust it. Real marketing makes a [measurable] difference.”
Kerigan Marketing Associates, Inc., founded in 2000, is a six-person team of professionals dedicated to client results. KMA work has received hundreds of ADDY and industry awards.