News
Marketing insights, media trends, design ideas and the business of branding.
Why Website Accessibility Requires Ongoing Support and Maintenance
Accessibility guidelines are evolving, and your website needs to adapt to stay compliant. The next release of the Web Content Accessibility Guidelines (WCAG)...
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How Usable Is Your Logo?
With our world shrinking to the size of a smartphone screen, the first impression you make in a small space is more important...
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Can I Trust You & Can I Trust Your Business?
“Can I trust you, and can I trust your business?” More and more consumers are asking themselves this question and looking to online...
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Newest Google MyBusiness Feature, Call Tracking with Call History
It’s so important to make your business easy to find! Your Google MyBusiness listing is often the first way that customers find you...
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Kerigan Marketing Associates Bags Top Branding Agency Award on Clutch
At Kerigan Marketing Associates, we help businesses take the leap to the next level. We’re a full-service marketing agency that provides branding, website development, digital marketing, media...
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2021 Marketing Trends
COVID drastically changed the customer journey, with a huge shift to online interactions. Every business had to make changes on the fly to...
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Preparing your Business for Hurricane Season 2021
Keeping your business afloat is more important than ever in the wake of a natural disaster.
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Why Core Web Vitals Should be Important to your Business
In June of 2021, Core Web Vitals will become an official Google Ranking Factor.
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Logo Design: The Smartphone Effect & Other Logo Tips
Customers judge you by your logo, shouldn’t you get it right the first time?
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Why Use Video in Your Website & Social Media
If there was one winner in 2020, it was probably video.
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Why is 2021 the Year of QR Codes?
Remember when QR codes were promised as the next big thing? That was about 10 years ago, and it’s taken a while, but...
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Why Website Load Speed Matters for your Business
We live in an age of instant gratification. So if your website is slow to load, you might be losing customers.
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