Website Growth: Annual visitor increases by category and what that means for your business

Some websites rely only on organic traffic, or visitors who find your site after using a search engine like Google or Bing, so they are not “referred” by any other website. Others use paid search digital advertising to gain traffic and visibility from search engines. Our study reviewed websites that used paid digital advertising and others that did not.

At KMA, we’ve built hundreds of websites since 2001 and report traffic growth to clients monthly. For most industries a 10-20% year-over-year website traffic growth rate for an established business is a good benchmark. Other sources such as Hubspot’s Marketing Platform said Travel Brand saw a 20-50% increase in website traffic for the period. We believe 15% year-over-year traffic growth is respectable for websites relying only on organic (no paid search) traffic.

June 2017-May 2018 vs June 2016-May 2017

Google Analytics is a free tool that shows you how many people are coming to your website, how long they are staying and pages they are visiting so you can make better business decisions. Did we mention it’s FREE.

We know you’re a busy manager with a lot of things on your plate. Addressing your website’s results need not fall to the bottom of your priority list because you don’t know how. Click the link below and I’ll be happy to provide a no-obligation, Google Analytics Report.

This study was completed with the assistance of Olivia Wesel, Florida State University College of Business intern and Mollie Etheredge, Troy University College of Communications intern and the many hours they spent compiling the data. Follow our blog or contact Dana at: www.kerigan.com/dana.