Get Ready To Explore Northwest Florida!

March 3, 2021

We get it, you’re cooped up and ready to get out of the house. The travel bug is itching and you’re ready for warm weather. So are we! Sunny days are on the horizon and luckily, thanks to our friends at Explore Northwest Florida, their new website serves as your guide to all things activities and adventure.  

Explore Northwest Florida is made up of 9 counties in Northwest Florida: South Walton, Jackson, Washington, Bay, Gulf, Franklin, Holmes, Gadsden, and Calhoun County. Their goal is simple– encourage sustainable tourism to preserve and promote the unique resources of the region.

Hiking trails, springs, historic sites, must-see murals, agritourism, scenic drives, and just about everything in between, the new website is bright, energetic, and will make you want to get out and explore! The website is full of information and resources so that you can make sure you don’t miss out all the region has to offer. Whether you’re planning a vacation from out of state, or live locally and are looking for your next weekend activity, there is plenty to do and go see. Check out the new website to see where your next trip will take you.

Get out. Get into nature. Go Explore Northwest Florida!

Toni Hernandez: KMA Intern to New Hire

March 3, 2021

The KMA team is growing! However, our most recent hire isn’t new to us. Toni Hernandez originally joined us as a Web Development Intern in February 2020 and, one year later, has been brought on board full-time as Jr. Web Developer.

Specializing in front-end development, Toni joins a team of 2 other web developers (hi, Bryan and Emma) who work together in bringing our clients website dreams to fruition. Formatting website content, knowing how to navigate a variety of CMS systems, and staying current with all things digital trends, Toni is a key player in website design and development.

As a US Army veteran, with a background in Cyber Security and a degree in Digital Media Web Development, Toni is an asset to our team. Graduating in 2020 from Gulf Coast State College, she was involved in a number of projects including the Friends of Bay County Libraries website and Omni Review website.

Looking forward, Toni is excited to learn more about “Full Stack” programming, which is knowing both the front and back-end of coding as well as taking on any and all projects clients come to us with. “I firmly believe that in order for a business to be successful, their online presence must grow, and I want to help make that happen.”

Jack Kerigan Celebrates 20 Years

February 1, 2021

This month we celebrate the man behind the brand. Jack founded KMA, in January 2001, and for two decades has led the marketing and sales growth for our company and hundreds of clients. Prior to that, he served in the marketing departments of RJR Tobacco and Community Coffee.

Jack has always had a fascination with consumer behavior and has developed a unique understanding of why people buy. “Big brand experience showed me that consumers make decisions with their heart—but rationalize them with their head.” He considers his unique talent to be that he lives in the shoes of the consumer and each of the dozens of KMA’ers he’s trained has heard him preach, “it’s not about you.”

His recent reads include Story Brands and Don’t Make Me Think. A favorite marketing movie is MONEYBALL. Why? “It’s because the guy is willing to challenge conventions and dedicated to see a strategy through…and it worked!” Jack enjoys helping small businesses that want to grow to the next level.

 “My favorite story was the female charter captain that came to me when just starting out. It was clear that a professional logo, rack card, website and vehicle graphics was a big investment for her and a bit scary. But, she believed in herself, and I believed in her commitment.” She said, “I’m a single mom and this has to work.” Jack says, “Those are the kind of people that are really gratifying to work with. I’ll never forget the day she came back into the office, about 6 months later and said, ‘I’ve now paid for my marketing, I’m in the black!” I watched her business grow to beat out the boys, and she became the busiest charter captain in town, with her truck at the ramp when competitors were home without a trip. It was because she’d carved out a unique point of difference, invested in marketing to grow her image and stuck to her strategy.”

KMA Celebrates 20 Year Anniversary

January 5, 2021

IF YOU GAVE US 20 MINUTES (OR EVEN 20

SECONDS), WE COULD TOTALLY LIST 20 WAYS

THAT 2020 WAS THE WORST EVER OR 20 THINGS

WAAAAY MORE PLEASANT THAN 20 (+10) ATLANTIC

HURRICANES OR 20 (+52,914) U.S. WILDFIRES OR

ALL THE 20-YEAR-OLD BIRTHDAY PARTIES

CANCELED BY A GLOBAL VIRUS. BUT WOULDN’T

YOU KNOW IT, NOW THAT 2020’S OVER…

WE’RE OFFICIALLY 20!

and readier than ever to crush whatever branding and marketing challenges the new year brings. Thank you for 20 amazing years and bring on 2021!

Bryan Baird 11 Year Anniversary at KMA

January 5, 2021

Bryan has become one of the area’s best known developers with over 12 years of website-building experience―11 of those at KMA!

Bryan officially joined our team on December 28, 2009, after earning a Marketing Degree from the University of South Florida, then served as Marketing Assistant for Quadrant Software in Tampa. Born in Dallas, TX, Bryan’s family relocated to St. George Island, FL where he was an avid sailor and Eagle Scout. Fun fact: Bryan’s dad, Thom Baird, is a talented photographer, now retired, that Jack worked with years ago on many projects ranging from Florida Tourism to the US Air Force.

Bryan has built hundreds of websites using content management systems ranging from WordPress to Squarespace. His talent for front-end design, combined with an interest in helping clients use their content management systems, has earned praise from dozens of clients. Whether it’s generating real estate leads, scheduling patient appointments, serving students, or online sales, Bryan listens to our client’s needs and creates web-based solutions that help them achieve their goals.

Outside the office, Bryan enjoys tinkering with bleeding edge frameworks, building computers, and playing bass in his praise band at church. He’s also really handy and is usually in the middle of a home construction project.

Kerigan Marketing Associates Inc. is a Clutch Top B2B Company in Florida

October 21, 2020

Experience is paramount in developing a business. A deeper dive, however, might reveal that experience needs to come from different places. Diverse experiences produce diverse thoughts, which impacts the way a business functions.

Here at KMA, our diverse experiences come from employees with various career backgrounds, big brand experience, and our clients, which all have different goals and objectives. Our team is stronger because we all bring unique knowledge, skills, and perspectives to the table. Our clients continually push us to become more knowledgeable about their industries and to develop strategies to produce maximum results. Continuously growing and learning allows us to be resourceful and provide for an ever-evolving client base.

Because of our team and our clients, we recently received an award which speaks to the experience we have gained over the years – a Clutch award.

2020 Clutch Award to Kerigan Marketing Associates

Clutch is an online reviews and ratings platform that specifically caters to the B2B market. They use a unique ranking formula that determines the top performers in every industry, per region. This is the reason why Clutch’s rankings hold immense weight among business service providers. It is a vote of confidence that says we were compared against our peers and were distinguished amongst them.

Recognizing the massive impact a Clutch award can have, our agency principal, Dana, had this to say:

“We are thrilled to have been chosen as one of the leading web developers in the Florida Panhandle by Clutch!” – Dana Kerigan, Agency Principal of Kerigan Marketing Associates, Inc.

Our clients are the biggest reason why we got this award. If it were not for them, and their trust in us to deliver a great product, we wouldn’t be in this position! We appreciate the time and effort they take to write a review, just like this one:

KMA is a full-service marketing and advertising agency. We specialize in Digital, Strategy, Branding, and Design. We help clients grow their businesses from the Florida Panhandle to around the globe. We want to help you do the same. If that sounds like a good time, send us a message today.

2020 ADDYS Best in Show

April 1, 2020

We believe that now, more than ever, it’s important to take the time to share some good news about the work our clients and staff are doing.

Gold ADDY’s were received for Gulf County Tourism Visitor Guide (Best in Show), The Eye Center of North Florida PanOptix Cataract Lens campaign (Judges Choice Award), and Jackson County Tourism for the TDC website.

2019 Visitor Guide

Gulf County Tourist Development Council

PanOptix Cataract Lens Campaign

The Eye Center of North Florida

Jackson County Florida Tourism website on multiple media devices

Destination Website

Jackson County Tourist Development Council
visit website

Silver ADDY’s were earned in two categories for Enterprise State Community College including their “Mechatronics” program Google Display ads and vehicle graphics for the Commercial Driver’s License program. Gulf Coast State College Foundation website received a Silver ADDY, and design for lobby window graphics at The Eye Center was awarded a Silver ADDY.

“Mechatronics” Google Display Campaign

Enterprise State Community College

Commercial Driver’s License Vehicle Wrap

Enterprise State Community College

Foundation Website

Gulf Coast State College Foundation
visit website

Lobby Window Graphics

The Eye Center of North Florida

YouTube is Becoming a Preferred Place to Advertise

December 9, 2019

It’s clear that video marketing is growing at an astonishing rate. It’s also clear that both businesses AND consumers want more of it. YouTube has grown to become the world’s second largest search engine, just behind Google. About 50% of all internet users look for videos about a product or service before making a purchasing decision.

According to Google, every month, over 1 billion people watch more than 6 billion hours of YouTube video. With such a large audience spending so much time on one platform, YouTube is becoming the preferred place to advertise.

If you’re new to the concept of video marketing, fear not; you’ve joined the video revolution just in time and it’s easy and effective. Just take out your phone, point and shoot. And, thanks to the internet, showcasing your marketing videos has never been easier.

You may think you’re not skilled enough to make videos. That doesn’t matter, just start. Today’s consumers would rather watch someone explain a product or service than read about it.

So, no excuses. Get out there and start creating awesome marketing videos today.

You’ve got this.

We’re Working Hard At KMA, Here’s How You Can Help.

November 12, 2018

Hurricane Michael’s impact has tested us in ways we could never imagine, but it’s also bringing out the very best of who we are and what we can accomplish together. We are grateful for the outreach from our clients asking how they can help. Inside our November newsletter is a glimpse into some of the work our talented team has completed since the storm as well as a profile of some of the services we have available.

The greatest way you can help is through your work, so please let us know what we can do for you!

Meet Our Media Expert

Dana Kerigan
FSU, Certified Purchasing Manager (C.P.M.) 

Dana Kerigan, Google Partner
Dana Kerigan is a skilled negotiator that has saved companies over $25 million throughout her 20-year career. Clients save time and get the support of an expert when they have Dana negotiate their media contracts for radio and TV buys. She is also a Google Certified Partner and Facebook marketing specialist. If you are looking for a partner that will drive website traffic or help you acquire new customers fast with specialized Search or Pay Per Click campaigns, contact Dana for a free proposal, or to connect to discuss ideas.

Moving Forward Together

It will take time for many of us to return to normal, but the momentum we’re creating together is a powerful force. Our rebuilding started immediately with projects like these we’ve completed since the storm: 

Calhoun County Website

Calhoun County Website

calhouncountygov.com

Gulf County Clerk of Court Website

Gulf County Clerk of Court

gulfclerk.com

Epidural Steroid Injection explained by Dr. Matthew Neumann

The Spine Center of Baton Rouge

ESCC Brochure

Student Recruitment Brochure

Enterprise State Community College

Now Hiring Digital Campaign for Macy's

Now Hiring Digital Campaign

Macy’s Jobs

Want to Help in the Recovery?

Your Work Is Our Biggest Blessing.
The best way you can help the families of KMA is with your work. We’re ready so bring it on! Start a project or get in touch below.

Website Growth: Annual visitor increases by category and what that means for your business

August 16, 2018

This article was originally published on Aug. 16, 2018 and was updated on Oct. 13, 2020. The updated post can be viewed at: https://keriganmarketing.com/website-growth-annual-visitor-increases-what-that-means-for-your-business/.

Understanding how your website is performing can sometimes feel overwhelming. As managers, we’re responsible for staying on top of what can feel like endless tracking tools. And if we ignore important customer trends we run the risk of losing prospects.

But monitoring your website’s trends with Google Analytics can be difficult and time consuming. We recently completed a one-year study of traffic growth for area websites by industry so you can determine if yours is keeping pace. 

2 ways prospects get to your website

Some websites rely only on organic traffic, or visitors who find your site after using a search engine like Google or Bing, so they are not “referred” by any other website. Others use paid search digital advertising to gain traffic and visibility from search engines. Our study reviewed websites that used paid digital advertising and others that did not. 

Should your website traffic be growing and how much?

At KMA, we’ve built hundreds of websites since 2001 and report traffic growth to clients monthly. For most industries a 10-20% year-over-year website traffic growth rate for an established business is a good benchmark. Other sources such as Hubspot’s Marketing Platform said Travel Brand saw a 20-50% increase in website traffic for the period. We believe 15% year-over-year traffic growth is respectable for websites relying only on organic (no paid search) traffic. 

Results from KMA-hosted websites

Survey data came from sessions measured by Google Analytics from the 12-month period (Jun 2017 to May 2018) vs. year-ago period (Jun 2016 to May 2017) from the over 100 websites we host and monitor, with findings as follows:

The AVERAGE KMA-hosted website that had NO PAID DIGITAL ADVERTISING grew 113% year over year.

The AVERAGE KMA-hosted website that had PAID DIGITAL ADVERTISING grew 243% year over year.

The AVERAGE website visit Jun 2017 to May 2018 lasted 1 minute, 53 seconds.

The AVERAGE website visit Jun 2016 to May 2017 lasted 1 minute, 46 seconds.

 

Year-over-Year Trend Website Growth Trends

June 2017-May 2018 vs June 2016-May 2017

Industry Category One Year Website Growth Rate
All KMA Websites – Without Paid Digital Advertising 113%
All KMA Websites – With Paid Digital Advertising 243%
KMA Real Estate Agency websites 185%
KMA Dining & Shopping websites 124%
KMA Insurance Agency websites 116%
KMA Vacation Rental / Destination websites 95%
KMA Medical Practice / Healthcare websites 93%
KMA School / Education websites 81%

Don’t know your website traffic but want to?

Google Analytics is a free tool that shows you how many people are coming to your website, how long they are staying and pages they are visiting so you can make better business decisions. Did we mention it’s FREE.

We know you’re a busy manager with a lot of things on your plate. Addressing your website’s results need not fall to the bottom of your priority list because you don’t know how. Click the link below and I’ll be happy to provide a no-obligation, Google Analytics Report.


This study was completed with the assistance of Olivia Wesel, Florida State University College of Business intern and Mollie Etheredge, Troy University College of Communications intern and the many hours they spent compiling the data. Follow our blog or contact Dana at: www.kerigan.com/dana.

KMA Ranks #30 in Fastest Growing Companies

March 15, 2018

TALLAHASSEE, Fla. – Kerigan Marketing Associates was named to Florida State University’s inaugural Seminole 100 during a ceremony on Saturday, March 3, 2018 at FSU’s University Center Club in Doak Campbell Stadium.

image of Jack and Dana Kerigan at the Seminole 100 ceremony

Presented by FSU, the Jim Moran Institute for Global Entrepreneurship, the FSU Alumni Association and Inc. Magazine, the Seminole 100 recognized the 100 fastest-growing businesses owned by FSU alumni. Inc. Magazine, using the criteria they developed for their annual Inc. 5000 list, calculated each company’s compounded annual growth rate (CAGR) over the past three years to generate the ranking.

Kerigan Marketing Associates was ranked 30th with a compound annual growth rate (CAGR) of 145.83%.

Kerigan Marketing Associates is a full-service advertising agency headquartered in Mexico Beach, FL providing traditional and digital marketing to a diverse range of clients representing public, private and non-profit organizations, both nationwide and overseas. Jack Kerigan founded the company in 2001 and received a B.S. in Marketing from FSU, in 1990.

“I am honored that KMA was selected among innovative companies across the country, and the only one from Northwest Florida. Our growth is only possible because of the amazing work our designers and website developers are doing. And, we are especially thankful to all of our clients, large and small, that have place their trust in us to help them grow,” said Jack Kerigan.

“The Seminole 100 is an important initiative that recognizes entrepreneurial excellence,” said Randy Blass, Executive Director of the Jim Moran Institute for Global Entrepreneurship. “It is open to any and all companies founded or run by FSU alumni, and recognizes those who are achieving growth, innovating, and making a difference in their communities.”

To qualify for the Seminole 100, companies must have been in business for at least three years and generated revenue by March 3, 2013. Additionally, the business must be privately held, for profit, based in the U.S. and be owned or majority managed by an FSU alum.

View the full list of Seminole 100 honorees at seminole100.com

Confused About SEO and SEM?

September 19, 2017

It would be easy to assume that search engine optimization (SEO) and search engine marketing (SEM) are the same thing, but they are different services.

Most small businesses owners and marketers know a little something about SEO (search engine optimization) and the different tactics to help your website rank well in organic search engine results. Another important tactic for any business wishing to promote its website is SEM (search engine marketing), which includes things such as search engine optimization, paid listings and other search engine related services.

While the two phrases are similar and sometimes used interchangeably, SEO and SEM are very different services. KMA specializes in both.

Search Engine Marketing or SEM allows us to advertise to a city, a zip code, or globally, while targeting your ads directly to the customers that you are looking for. As a Google Certified Partner, we keep pace with trends from the growth in animated banner ads and video among Millennials, to Google Quality Scores which aid your cost-per-click. The Google Display Network now spans over 2 million websites and apps reaching over 90% of people on the internet.  Our digital strategies capture prospect’s attention earlier in the buying cycle and, combined with our intensive campaign management, consistently deliver conversion rates far exceeding national averages.

Search Engine Optimization or SEO focuses on increasing your website’s visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines. There are many aspects to SEO, from the keywords on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand, or even insuring that your digital profile is correct. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

It’s easy to get confused about SEO vs SEM and and we’re here to help. Whether you currently use Google AdWords or intend to start a new campaign, we’ll be happy to discuss your specific needs to see if there’s a fit.

If you’d like a copy of our Search Marketing Pricing Plans, or would just like to talk more about our search services, contact Dana Kerigan or let us know you’d like to Start a Project.

Kerigan Marketing Associates

3706 Hwy 98 Ste. 102
Mexico Beach, Florida 32456

(850) 648-4560

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