Jack Kerigan Celebrates 20 Years
Published on February 1, 2021 by KMA
This month we celebrate the man behind the brand. Jack founded KMA, in January 2001, and for two decades has led the marketing and sales growth for our company and hundreds of clients. Prior to that, he served in the marketing departments of RJR Tobacco and Community Coffee.
Jack has always had a fascination with consumer behavior and has developed a unique understanding of why people buy. “Big brand experience showed me that consumers make decisions with their heart—but rationalize them with their head.” He considers his unique talent to be that he lives in the shoes of the consumer and each of the dozens of KMA’ers he’s trained has heard him preach, “it’s not about you.”
His recent reads include Story Brands and Don’t Make Me Think. A favorite marketing movie is MONEYBALL. Why? “It’s because the guy is willing to challenge conventions and dedicated to see a strategy through…and it worked!” Jack enjoys helping small businesses that want to grow to the next level.
“My favorite story was the female charter captain that came to me when just starting out. It was clear that a professional logo, rack card, website and vehicle graphics was a big investment for her and a bit scary. But, she believed in herself, and I believed in her commitment.” She said, “I’m a single mom and this has to work.” Jack says, “Those are the kind of people that are really gratifying to work with. I’ll never forget the day she came back into the office, about 6 months later and said, ‘I’ve now paid for my marketing, I’m in the black!” I watched her business grow to beat out the boys, and she became the busiest charter captain in town, with her truck at the ramp when competitors were home without a trip. It was because she’d carved out a unique point of difference, invested in marketing to grow her image and stuck to her strategy.”
Share this article:
More on Inspire and Life:
Track Jack: Sailing the Gulf
Our fearless leader has struck out on a short sabbatical sailing across the Gulf of Mexico. On Tuesday, January 24, 2023, he and...
Above-Normal 2022 Hurricane Season Released by NOAA: Free download to prepare your business
This article was initially published on Jun. 17, 2021, and was updated on July 6, 2022. View the original post here.
Preparing your Business for Hurricane Season 2021
Keeping your business afloat is more important than ever in the wake of a natural disaster.
Get Ready To Explore Northwest Florida!
We get it, you’re cooped up and ready to get out of the house. The travel bug is itching and you’re ready for...
Toni Hernandez: KMA Intern to New Hire
The KMA team is growing! However, our most recent hire isn’t new to us. Toni Hernandez originally joined us as a Web Development Intern in...
3 Massive Ways To (Finally) Do Things Correctly With Google My Business
One critical mistake businesses make is not utilizing their Google My Business listing. This listing is crucial to customers finding your business online. 3 out of...