Why Use Video in Your Website & Social Media
May 5, 2021
If there was one winner in 2020, it was probably video.
Why Video Marketing Skyrocketed in 2020?
Last year, consumers spent more time online than ever before, making video even more crucial for effective marketing and communication. Video uniquely builds trust in a way photos and text cannot. It’s the best replacement to spending time with you in person. Because trust is the foundation of conversion and sales, video should be a key component of your marketing strategy if you want to succeed. Video content is likely to engage and ignite emotions better than other forms of content. In a time when it’s hard to connect in person, video is filling the void most businesses are missing. These trends aren’t limited to 2020, just last month, consumers voted video their #1 preferred type of content from businesses. The effectiveness of video isn’t that surprising; for most people, vision is our most dominant sense. People want to see for themselves. If a photo performs well, a video will almost always perform better.
Video Marketing Trends in 2021
In 2021, 60% of businesses are using video as a marketing tool to reach their customers in a more genuine and approachable way. Video is a crucial tool to building trust with potential customers. Video can be used in many different locations, such as on your website, or on social media platforms like YouTube or Facebook. Recent studies show that simply adding a product video on your landing page can increase conversions by 80%. Videos can lead directly to sales or simply begin the relationship building process with a potential customer. Video can also help your website show up more often and rank higher on Google search. Google now owns YouTube, so of course their algorithm is going to push video content to the front.
What We’re Doing with Video & How It Can Help Your Business
66% of marketers say video has a better return on investment than Google Ads. YouTube has the best ROI for video content, followed by Facebook and Instagram. Video content can work for virtually any business. Whether you’re trying to sell a product, convey a message, or build relationships with current customers, video is a great tool. One of our clients, The Spine Center of Baton Rouge, is using video to explain surgical procedures to their patients, such as this video about Kyphoplasty and this video about Lumbar Medial Branch Blocks. Video content makes what was previously a confusing, jargon-riddled article that only doctors could understand, to clear and informational content that reassures patients and makes them feel a bond with the surgeon. What if your customer could build a relationship with you before they ever entered your store?
How Can I Start Using Video for my Business?
The great news is, you don’t have to produce cinema-level quality videos to see great results. Video is like pizza, even when it’s bad, it’s still pretty good. Research shows that customers care more about the content of the video and how well you explain your topic. Low quality and poor design didn’t matter nearly as much. Video marketing can explain any topic. Are you launching a new product or a service? Create a video to show how it works. Trying to explain a difficult concept? Create an animated video to bring a concept to life. Need to build trust with your customers for a new business? Hop in front of the camera and introduce yourself.
The KMA team is here to provide as much support as you need to make your video marketing efforts a success. Work with our videographers and copywriters to produce high-quality videos, our digital marketing team to get more eyeballs on your videos, or our YouTube Optimization specialist to get more views on YouTube.