What is a Creative Brief?

How a Creative Brief helps:

Your input helps us narrow in on the purpose of a project and who it should be marketed to so we can help you reach (and exceed) your goals. It gives us a good foundation to get going and to develop strategy. It assists in planning, helps tailor communication and aids in design. But if the questions go unanswered, it’s like shooting an arrow in the dark. We won’t hit the bullseye and we might do some damage.

What if you don’t know all the answers?

That’s ok. Just answer what you can to the best of your knowledge and when we meet to start the project, we’ll figure out the rest of it together. Use our guide below to help get you started:

QUESTION 1:
Why are we communicating?

This one is easy. Simply let us know what your goal is. Maybe you need a new website. Perhaps you want to increase your leads and are looking for a digital ad campaign. Or, maybe you want to grow awareness of your product and you are thinking about how social media might help.

QUESTION 3:
What do the people above think about us?

There are a broad range of answers to this question. If you are a brand new company the answer might be, “nothing, they’ve probably never heard of us.” If that’s the case, do you, the business owner, have a reputation you can capitalize on? If you’ve been established for awhile, what do you think your image is right now? You probably have some ideas on what people think about you. Like, if they were in a focus group, would they say you’re too stuffy…expensive…hard to work with? Or, maybe you are known for being easy to work with…offer the best deals…have the best fried chicken in town.

AND FINALLY, QUESTION 7:
Any creative guidelines you can share?

Remember how we talked about first dates earlier? This is how we figure out what outfit you’ll look and feel your best in, because first impressions DO matter. Describe how you want to look. Do you love teal? Do you hate orange? Have you seen one-too-many cheesy stock photos (haven’t we all) and only want to use custom photography? If you have a Brand Standards Guide, let us know. Don’t know what a brand standards guide is? That’s ok. Tell us what your favorite colors are, and the tone you want your brand to convey (i.e. serious, fun, smart, professional).

That wasn’t so bad, was it?
Ready to grow your business to the next level? Let’s do it together!