Dana K. Swatts, C.P.M. Joins KMA
October 10, 2016
Kerigan Marketing Associates, Inc. (KMA), is proud to announce that Dana Swatts has joined the firm as Agency Partner and VP, Media Planning & Procurement. In her new role, Swatts will oversee all media partnerships including the firm’s growing digital advertising services though Google Adwords, Pandora & Spotify radio, and all HULU, cable and broadcast TV.
“I am excited about the value our clients will receive through Dana’s addition. Not only does she bring over 20 years of high level buying and negotiating experience but she will also work closely with our clients providing key performance metrics via a virtual dashboard unique to KMA.”
—Jack Kerigan, Principal, Kerigan Marketing Associates, Inc.
Swatts holds a Bachelor of Science degree from the Florida State University School of Business and is a Certified Purchasing Manager (C.P.M.). The Florida native will relocate to the gulf coast from Atlanta where she has served as Vice President of Purchasing for Keyston Bros., the nation’s largest distributor of wholesale fabrics for the automotive and marine markets. Prior to that, she held the position of Director, Supply Chain–US at Stanley Black & Decker, (formerly Niscayah), where she spent much of her time in Europe as a senior member of their international supply chain council and as lead negotiator for numerous multi-million dollar global contracts.
KMA is a certified Google Partner and is currently accepting clients for media management.