Articles by KMA
Not Loving Your Google Ranking? Why Google might be ghosting your content.
Seriously, though… if you own a website, you may have noticed that your ranking on Google search results has changed recently. This could...
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Make it Easy for Customers to Find You with Apple Maps.
You probably want to rank above competitors when prospects search online, right? Apple Maps provides businesses with a powerful platform to increase visibility...
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Schmidt Selected for Leadership Northwest Florida
We are proud to announce that Stephen Schmidt has been selected by Florida’s Great Northwest (FGNW) Foundation as a participant for Class II...
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Make Waves for Your Business with Digital Beach: KMA’s New Podcast Series
Are you ready to make waves for your business with the power of digital marketing? Then you’re in luck! KMA has just launched...
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The Average Age of an American in 2023 is 39
If you are 39 or above, you represent the “older” half of the US population. If you are age 38 or below, you...
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2023 Hurricane Intensity Expected to Increase by NOAA
The effects of climate change could mean that storms yield more precipitation and stronger winds than ever before, according to NOAA. Hurricane Ian made...
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Stand Out on Google with a Free Business Profile
What is your Google Business Profile? You’ve probably conducted a Google search and seen the “map” listings near the top. These listings offer...
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Meet Our New Digital Media Strategist
We Welcome Lauren Beauchamp to KMA Lauren serves as our Digital Media Strategist where she helps clients get the most from their Google...
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Latest Launch: St. George Island Property Owners Association Website
We think Emma’s design captures the essence of this laid-back island community. And Bryan’s programming features an owner login, access codes for guests,...
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New Video―It’s Electric!
Toyota Reveals 3 New EVs We love creating videos for the number one selling car brand in the world. Seeing the new Prius,...
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Track Jack: Sailing the Gulf
Our fearless leader has struck out on a short sabbatical sailing across the Gulf of Mexico. On Tuesday, January 24, 2023, he and...
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Meet Our New Sr. Project Manager
Amanda Miller served as KMA’s Office Manager from 2015 to 2017. She was so great at her job that, when she headed north...
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Negative Reviews: Why You Should Respond
Today, the first impression most consumers see for your business is online. And, even when a review isn’t flattering, there’s a big reason...
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Bioidentical Hormones Explained: Dr. Myra Reed
Hormones are chemical messengers in our body that communicate between our brain and organs, such as from our brain to our sexual organs,...
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Above-Normal 2022 Hurricane Season Released by NOAA: Free download to prepare your business
This post was created in 2022, and a more recent article regarding this topic has been published. Read the new article.
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Use Reviews to Beat Your Competition
By now, most of us are likely convinced that consumers start their searches start online—but do you know where do they end? Current Google...
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How Better Branding Improves Customer Service
The recent pandemic confirmed the importance of local government services remaining easily accessible online during a crisis. We partnered with Clay County Clerk...
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What Is SEO? The 2022 Guide to Search Engine Optimization
SEO stands for “search engine optimization.” In layman’s terms, it means the process of improving your website’s ranking, by Google, Bing, and other...
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Why Website Accessibility Requires Ongoing Support and Maintenance
Accessibility guidelines are evolving, and your website needs to adapt to stay compliant. The next release of the Web Content Accessibility Guidelines (WCAG)...
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How Usable Is Your Logo?
With our world shrinking to the size of a smartphone screen, the first impression you make in a small space is more important...
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Can I Trust You & Can I Trust Your Business?
“Can I trust you, and can I trust your business?” More and more consumers are asking themselves this question and looking to online...
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Kerigan Marketing Associates Bags Top Branding Agency Award on Clutch
At Kerigan Marketing Associates, we help businesses take the leap to the next level. We’re a full-service marketing agency that provides branding, website development, digital marketing, media...
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2021 Marketing Trends
COVID drastically changed the customer journey, with a huge shift to online interactions. Every business had to make changes on the fly to...
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Preparing your Business for Hurricane Season 2021
This post was created in 2021, and a more recent article regarding this topic has been published. Read the new article. Keeping...
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Why Core Web Vitals Should be Important to your Business
In June of 2021, Core Web Vitals will become an official Google Ranking Factor.
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Logo Design: The Smartphone Effect & Other Logo Tips
Customers judge you by your logo, shouldn’t you get it right the first time?
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Why Use Video in Your Website & Social Media
If there was one winner in 2020, it was probably video.
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Why is 2021 the Year of QR Codes?
Remember when QR codes were promised as the next big thing? That was about 10 years ago, and it’s taken a while, but...
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Why Website Load Speed Matters for your Business
We live in an age of instant gratification. So if your website is slow to load, you might be losing customers.
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Get Ready To Explore Northwest Florida!
We get it, you’re cooped up and ready to get out of the house. The travel bug is itching and you’re ready for...
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Toni Hernandez: KMA Intern to New Hire
The KMA team is growing! However, our most recent hire isn’t new to us. Toni Hernandez originally joined us as a Web Development Intern in...
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3 Massive Ways To (Finally) Do Things Correctly With Google My Business
One critical mistake businesses make is not utilizing their Google My Business listing. This listing is crucial to customers finding your business online. 3 out of...
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Jack Kerigan Celebrates 20 Years
This month we celebrate the man behind the brand. Jack founded KMA, in January 2001, and for two decades has led the marketing...
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What is a Creative Brief?
When you begin a project with KMA, we’ll ask you to fill out a Creative Brief. It’s kind of like going on a...
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KMA Wins National Healthcare Silver Award
The Healthcare Digital Marketing Awards recognizes marketing agencies and healthcare companies nationwide for their websites, digital content, electronic communications, and social media. We...
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ADA Compliance: New Beachy Beach Real Estate Website
Beachy Beach Real Estate’s new website proves ADA compliance can be beautiful through intentional design while also serving as a fast-loading, user-friendly sales...
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KMA Celebrates 20 Year Anniversary
IF YOU GAVE US 20 MINUTES (OR EVEN 20 SECONDS), WE COULD TOTALLY LIST 20 WAYS THAT 2020 WAS THE WORST EVER OR 20 THINGS WAAAAY MORE PLEASANT THAN 20 (+10) ATLANTIC HURRICANES OR 20 (+52,914)...
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Bryan Baird 11 Year Anniversary at KMA
Bryan has become one of the area’s best known developers with over 12 years of website-building experience―11 of those at KMA! Bryan officially...
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Kerigan Marketing Associates Receives New Review on Clutch Profile
As a diverse group of professionals, KMA is ready to grow to the next level and help our clients do the same. With over 20...
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Why ADA Compliance Is Important for Websites and the new WCAG 2.2 Requirements Taking Effect in 2021.
This article was originally published on Jan. 23, 2019, and was updated on Dec. 15, 2020. The original post can be viewed at: https://keriganmarketing.com/is-your-website-ada-compliant-and-does-it-need-to-be/. Website...
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Latest Launch: Sweet Magnolia Inn Squarespace Website
Tucked away in St. Marks, Florida is the Sweet Magnolia Inn, a quaint bed and breakfast near Tallahassee, where we just launched a...
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How to Get More Views on Your YouTube Videos
How you load them can make all the difference.
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Types of Facebook Ads in 2020 | How to Bring Advertising Success to Your Business
Why advertise on Facebook? Facebook advertising allows your business to connect with users where they already spend a considerable chunk of their time. The...
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Kerigan Marketing Associates Inc. is a Clutch Top B2B Company in Florida
Experience is paramount in developing a business. A deeper dive, however, might reveal that experience needs to come from different places. Diverse experiences produce diverse...
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Website Growth: Annual visitor increases and what that means for your business
This article was originally published on Aug. 16, 2018, and was updated on Oct. 13, 2020. The original post can be viewed at:...
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Kicking Off Fall at KMA
It’s not all websites and graphic design around the KMA office. We recently spent the afternoon packed into our breakroom with an impressive...
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Former KMA programmer turned client: Working with Rozi.co
“When it came time to make a logo for my business, my first choice was KMA. Having worked there, I know first-hand the...
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Sara Brings Talent and Acclaim to the Office
Sara, our creative director, has been in the business for 16 years. We’ve had the pleasure and benefit of having her on the...
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A College Rivalry for Dana
In an office filled with garnet and gold, Dana donning orange and blue is hard to miss. Dana, who oversees all media strategy...
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Best Way to Add Your Business to Google Maps
Getting on the “map” can make a difference to your company’s success.
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How Important are Reviews?
Updated as of July 2021. Reviews used to be just a “nice-to-have,” but now they’re essential. Reviews made their first appearance in 1999....
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Video Production Using Zoom
Increasingly, parents are having safety concerns about sending their students back to college in the fall. University spaces aren’t designed with social distancing...
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Engage a Younger Audience With TikTok
Tik Tok is the #1 downloaded app of 2020, with 30 million active users in the US alone. The platform allows users to...
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How We Helped Businesses Go Digital During COVID-19
COVID-19 forced businesses to go digital to share their message. Managing social media channels is a full-time job under normal circumstances, much less...
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