News

Many small companies have now realized that using videos in their content marketing strategies is a smart idea. It’s hard to remember life...

Seriously, though… if you own a website, you may have noticed that your ranking on Google search results has changed recently. This could...

Website design is constantly evolving and changing, with new trends and technologies emerging every year. As a business owner or professional, it’s important...

One of the biggest homework assignments for a client who wants a new website is to decide what they want to put on...

You probably want to rank above competitors when prospects search online, right? Apple Maps provides businesses with a powerful platform to increase visibility...

We are proud to announce that Stephen Schmidt has been selected by Florida’s Great Northwest (FGNW) Foundation as a participant for Class II...

Are you ready to make waves for your business with the power of digital marketing? Then you’re in luck! KMA has just launched...

If you are 39 or above, you represent the “older” half of the US population. If you are age 38 or below, you...

The effects of climate change could mean that storms yield more precipitation and stronger winds than ever before, according to NOAA. Hurricane Ian made...

What is your Google Business Profile? You’ve probably conducted a Google search and seen the “map” listings near the top. These listings offer...

We Welcome Lauren Beauchamp to KMA Lauren serves as our Digital Media Strategist where she helps clients get the most from their Google...

We think Emma’s design captures the essence of this laid-back island community. And Bryan’s programming features an owner login, access codes for guests,...

Toyota Reveals 3 New EVs We love creating videos for the number one selling car brand in the world. Seeing the new Prius,...

Our fearless leader has struck out on a short sabbatical sailing across the Gulf of Mexico. On Tuesday, January 24, 2023, he and...

Amanda Miller served as KMA’s Office Manager from 2015 to 2017. She was so great at her job that, when she headed north...

Today, the first impression most consumers see for your business is online. And, even when a review isn’t flattering, there’s a big reason...

Hormones are chemical messengers in our body that communicate between our brain and organs, such as from our brain to our sexual organs,...

This post was created in 2022, and a more recent article regarding this topic has been published. Read the new article.

By now, most of us are likely convinced that consumers start their searches start online—but do you know where do they end? Current Google...

The recent pandemic confirmed the importance of local government services remaining easily accessible online during a crisis. We partnered with Clay County Clerk...

SEO stands for “search engine optimization.” In layman’s terms, it means the process of improving your website’s ranking, by Google, Bing, and other...

Accessibility guidelines are evolving, and your website needs to adapt to stay compliant. The next release of the Web Content Accessibility Guidelines (WCAG)...

With our world shrinking to the size of a smartphone screen, the first impression you make in a small space is more important...

“Can I trust you, and can I trust your business?” More and more consumers are asking themselves this question and looking to online...

It’s so important to make your business easy to find! Your Google MyBusiness listing is often the first way that customers find you...

At Kerigan Marketing Associates, we help businesses take the leap to the next level. We’re a full-service marketing agency that provides branding, website development, digital marketing, media...

COVID drastically changed the customer journey, with a huge shift to online interactions. Every business had to make changes on the fly to...

This post was created in 2021, and a more recent article regarding this topic has been published. Read the new article.   Keeping...

In June of 2021, Core Web Vitals will become an official Google Ranking Factor.

Customers judge you by your logo, shouldn’t you get it right the first time?

If there was one winner in 2020, it was probably video.

Remember when QR codes were promised as the next big thing? That was about 10 years ago, and it’s taken a while, but...

We live in an age of instant gratification. So if your website is slow to load, you might be losing customers.

We get it, you’re cooped up and ready to get out of the house. The travel bug is itching and you’re ready for...

The KMA team is growing! However, our most recent hire isn’t new to us. Toni Hernandez originally joined us as a Web Development Intern in...

One critical mistake businesses make is not utilizing their Google My Business listing. This listing is crucial to customers finding your business online. 3 out of...

This month we celebrate the man behind the brand. Jack founded KMA, in January 2001, and for two decades has led the marketing...

When you begin a project with KMA, we’ll ask you to fill out a Creative Brief. It’s kind of like going on a...

The Healthcare Digital Marketing Awards recognizes marketing agencies and healthcare companies nationwide for their websites, digital content, electronic communications, and social media. We...

Beachy Beach Real Estate’s new website proves ADA compliance can be beautiful through intentional design while also serving as a fast-loading, user-friendly sales...

IF YOU GAVE US 20 MINUTES (OR EVEN 20 SECONDS), WE COULD TOTALLY LIST 20 WAYS THAT 2020 WAS THE WORST EVER OR 20 THINGS WAAAAY MORE PLEASANT THAN 20 (+10) ATLANTIC HURRICANES OR 20 (+52,914)...

Bryan has become one of the area’s best known developers with over 12 years of website-building experience―11 of those at KMA! Bryan officially...

As a diverse group of professionals, KMA is ready to grow to the next level and help our clients do the same. With over 20...

This article was originally published on Jan. 23, 2019, and was updated on Dec. 15, 2020. The original post can be viewed at: https://keriganmarketing.com/is-your-website-ada-compliant-and-does-it-need-to-be/. Website...

Tucked away in St. Marks, Florida is the Sweet Magnolia Inn, a quaint bed and breakfast near Tallahassee, where we just launched a...

How you load them can make all the difference.

Why advertise on Facebook? Facebook advertising allows your business to connect with users where they already spend a considerable chunk of their time. The...

Experience is paramount in developing a business. A deeper dive, however, might reveal that experience needs to come from different places. Diverse experiences produce diverse...

This article was originally published on Aug. 16, 2018, and was updated on Oct. 13, 2020. The original post can be viewed at:...

It’s not all websites and graphic design around the KMA office. We recently spent the afternoon packed into our breakroom with an impressive...

“When it came time to make a logo for my business, my first choice was KMA. Having worked there, I know first-hand the...

Sara, our creative director, has been in the business for 16 years. We’ve had the pleasure and benefit of having her on the...

In an office filled with garnet and gold, Dana donning orange and blue is hard to miss. Dana, who oversees all media strategy...

Getting on the “map” can make a difference to your company’s success.

Updated as of July 2021. Reviews used to be just a “nice-to-have,” but now they’re essential. Reviews made their first appearance in 1999....

Increasingly, parents are having safety concerns about sending their students back to college in the fall. University spaces aren’t designed with social distancing...

Tik Tok is the #1 downloaded app of 2020, with 30 million active users in the US alone. The platform allows users to...

COVID-19 forced businesses to go digital to share their message. Managing social media channels is a full-time job under normal circumstances, much less...

We’re doing our part to help you look your best on Zoom video calls. We’ve designed these fancy virtual backgrounds to disguise your...

We believe that now, more than ever, it’s important to take the time to share some good news about the work our clients...

Our office is open and business hours have not changed, but we want to update you on upcoming steps during the COVID-19 Pandemic....

Geofence marketing allows advertisers to precisely choose the exact location where their ads will show. When you use geofence, it uses different types...

It’s clear that video marketing is growing at an astonishing rate. It’s also clear that both businesses AND consumers want more of it....

It’s not uncommon for hackers that represent websites of questionable moral character to try to benefit them by injecting code into websites like...

No longer can you rely on traditional media to reach buyers. In 2019, US consumers will spend more time on their mobile phones...

Kerigan Marketing Associates was awarded 7 Gold and 4 Silver ADDY awards in the annual competition of the American Advertising Federation held Friday,...

In 1994, the Americans With Disabilities Act (ADA) was signed into law, prohibiting discrimination in “any place of public accommodation.” People with physical handicaps filed...

Hurricane Michael’s impact has tested us in ways we could never imagine, but it’s also bringing out the very best of who we...

Understanding how your website is performing can sometimes feel overwhelming. As managers, we’re responsible for staying on top of what can feel like...

Panama City, Fla. – Kerigan Marketing Associates is pleased to announce that Dana Swatts Kerigan has graduated with the 35th class of Leadership Bay....

We’re excited to introduce you to our Summer 2018 interns. Olivia and Mollie will be working with social media and client content management,...

TALLAHASSEE, Fla. – Kerigan Marketing Associates was named to Florida State University’s inaugural Seminole 100 during a ceremony on Saturday, March 3, 2018...

It would be easy to assume that search engine optimization (SEO) and search engine marketing (SEM) are the same thing, but they are...

Kerigan Marketing Associates, Inc. was named to Florida State University’s inaugural Seminole 100 and will be formally recognized at a ceremony on Saturday,...

It’s not 2001 anymore — and with marketing methods changing rapidly, forward-thinking business owners need to understand innovations and trends that present new...

Did you know that images account for more than 60% of the bytes on average needed to load a web page? More bytes...

It’s a very special time of year at KMA, and our office will be closed for business Friday, April 14, as we celebrate...

Kerigan Marketing received 7 Gold and 5 Silver ADDY’s in the annual competition of the American Advertising Federation held Thursday, March 16, 2017...

Zach Childs, a local real estate broker in Mexico Beach, contacted us about his website. He was concerned about a few factors including mobile...

There is no question that the Google search engine is THE search engine of choice in today’s online world. When you want to...

Kerigan Marketing Associates, Inc. (KMA), is proud to announce that Dana Swatts has joined the firm as Agency Partner and VP, Media Planning & Procurement....

Recent news released by a Google developer specializing in website security, has confirmed the search giant appears ready to “flag” unencrypted sites as...

It’s a common question among business people who care about their online presence, especially those who advertise their enterprises on the internet. We...

Kerigan Marketing Associates was awarded 7 Gold and 5 Silver ADDY Awards in the annual competition of the American Advertising Federation held last...

“It’s not enough to be the best at what you do, you’ve got to be the only one that does what you do.”

Starting April 21, 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. This will have a significant impact for...

Kerigan Marketing Associates was awarded 5 Silver ADDY’s and 5 Gold ADDY’s in the annual competition of the American Advertising Federation held Thursday,...

In our work, we often see problems arise down the road for businesses that want to make changes to their website. Here’s some...

You may not own what you think you do if your domain name is not registered to you. In most cases—especially with small...

I think, for local businesses especially, Search Engine Optimization (SEO) has been overrated, and Search Engine Marketing (SEM) has gotten a bum rap....

If you’ve had any experience with Google AdWords, you have probably realized a couple things. First, building and managing AdWords campaigns is waaay...

If you are interested at all in Search Engine Marketing (SEM) or Search Engine Optimization (SEO) – and if you are in business,...

If you’ve been in the Panama City/Panama City area for more than a few years, you have seen the remarkably positive development we...

If you have a business website, you should care about Responsive Design. In fact, if your website is not responsive right now, I...

At Kerigan Marketing, websites are one of our favorite projects to do. We love the creativity, the functionality, and the results it creates...

It is always nice for a community when its businesses win awards, but when a local business earns an industry prize at the...

The world found out today that internet browser Internet Explorer versions 6-11 have a serious bug that can compromise your computer’s security. Before...

You may not know, but here in Northwest Florida, the Florida State Seminoles are kind of a big deal. So, when this new...

So you’re looking for a website designer in Panama City… …and need some direction as to what makes a good one? There are...

Finally, something good comes from taxes. In the heat of this tax season, surely you’ve seen the ads for the two most prominent...